Content marketing is one of the foundation strategies in SEO. Essentially, it involves the process of developing online writeups under different formats. The most popular formats are the articles and the blogs. However, direct website content, press releases, and newsletters are also important aspects of content marketing. The formulation of the text is most often around optimizing one or multiple keywords in an article or a blog. Optimization is actually the process of expressing an original idea centered across the keyword.
A keyword may be slightly ungrammatical because it depends on the exact queries people put in search boxes. A person looking for guitar classes in Los Angeles will type ‘Guitar classes LA’ in the search box. Now, the content developer has to use the keyphrase ‘Guitar classes LA’ just ‘as it is’ in the article or blog very tacitly so that it does not look ungrammatical. If it does, then it reduces the readability value of the content, thereby hampering the promotion.
Marketers submit optimized content to standard article and blog directories and link the original website in a ‘Resource Box’ or in the main body. Search engines traditionally rely on the structured arrangement of the top directories to index its content, thereby also assigning a page rank. There are several other aspects of content marketing. Every new piece has to be original, readable, resourceful, accurate, and properly formated. We help you with an extensive content development strategy over a long-term. We have also worked with clients from countries like US, UK, Australia, Canada and Europe.
Experienced writers: Our content developers are brilliant in executing any textual task with sincere dedication. Whether we need to create heavily researched guest posts, or articles under a specific format, the guarantee of expert assistance is omnipresent.
Extensive quality checking: We make sure all pieces are unique, original, beautifully written, and optimized in balance (whenever necessary). In some types of contents, keyword optimization is not applicable. The direct text on websites sometimes excludes specific optimizations to ensure an organic appproach. However, there is no hard and fast rule as such! Web contents can also be created around keywords.
Proficient in all formats: We are upto just any task that you pitch. Apart from the customary articles, blog guest posts, and web contents, we also deliver excellent press releases and newsletters. Sometimes, we also have to write the ‘terms and conditions’, ‘legal disclaimers’ and other specific documents. We also undertake ebook writing and promotion works.
Engages the audience: Our content developers ensure the target audience feels a positive connection with the product or service described in the content. However, SEO standards strictly deny overtly promotional contents as effective as these are against the core organic principles of optimization.
CHECK OUT our writing portfolios and ask for a SAMPLE piece in your vertical.