Bablas

Redefined jewelry shopping experience with Magento e-store website upgrade

Bablas

Key Objective

Bablas is a jewelry retailer based in the UK. They needed help with their old website design and unique customer requests. To address these challenges, they approached us intending to improve their webpage design, simplify navigation, and provide custom solutions. After gaining a thorough understanding of their specific requirements, we recommended using Magento to meet their users’ unique needs.

Key Challenge

Outdated web design

Bablas was using an outdated website design that was causing significant problems for its users. The existing page was static and not user-friendly, which made it difficult for people to navigate and use the website effectively. To address these issues, they needed to create a modern and user-friendly design that would improve the overall user experience.

Poor website navigation

The improper navigation system on the Bablas website is causing significant problems with finding products. Customers struggled to find the correct watch straps, resulting in more frequent returns due to ordering the wrong ones.

Traditional booking system

The client was having difficulty with their outdated appointment scheduling method. They were using a traditional on-call strategy that didn’t meet modern standards. This was impacting customer retention and satisfaction.

Critical order conversion rate management

The client struggled to convert orders in the US and other regions where prices were displayed in GBP. This caused difficulties in managing order conversion rates. It eventually created issues for the customers in processing their orders.

90

Increased Traffic

50

Increased Conversion

60

Increased Revenue

Bablas

Solution

Integration of Salesforce and Magento

Magneto IT Solutions successfully addressed Louped’s challenges by developing a customized solution that integrated Salesforce and Magento. It streamlined the transfer of orders and website data, simplified image sorting and mapping, and allowed seamless integration with external systems for efficient order processing.

User Acceptance Testing (UAT)

Magneto IT Solutions continuously enhanced platform engagement and user satisfaction by incorporating seller input, customer feedback, and User Acceptance Testing (UAT). Implementing various tactics, such as personalized emails, popup guidance, customized notifications, and credibility-building measures, boosted sales post-domain change.

Modernized UI/UX

Magneto’s involvement also resulted in a modernized UI/UX, improving the eCommerce platform’s overall user experience and visual appeal.

Bablas
Bablas

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