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The fashion industry is changing rapidly, and that is transforming customer requirements. Artificial intelligence's core impact is bringing fashion eCommerce to a new era, changing the way consumers shop and how brands connect with their audience.  Through innovative products such as virtual try-on recommendations based on personal preferences, AI changes the customer experience so that shopping is more intuitive, engaging, and accessible.  According to recent research, “AI-based personalization will drive a 15% increment of revenue for retailers in eCommerce by 2025.” This blog focuses on the wonderful influence of AI on fashion eCommerce, especially in how it can inspire innovation…

In today's digital world, offering a personalized experience to customers is the path to business success. Most retailers, however, fail to offer this interaction because they lack proper tools or expert aid. Adobe Experience Manager is an effective means for businesses to improve personalization. With AEM, businesses get the ability to create and manage digital experiences across any number of channels. AEM indeed proves to be a very useful tool for creating customized shopping journeys. Its usage is integration-friendly with Adobe Commerce using the Commerce Integration Framework as well as GraphQL APIs. This ensures that businesses can personalize customer experiences…