Founded in 1913, Ashrafs W.L.L stands as one of Bahrain's most respected and long-standing distributors and retailers. With numerous outlets and malls spread across various cities in Bahrain, Ashrafs has cultivated a loyal client base throughout the Gulf region.
Bahrain
24 weeks
Multi-Industry Retail
eCommerce Development
UI/UX Enhancement
Custom Integrations
Mobile App Development
Magento
Swift
Kotlin
Key Objectives
Ashrafs was facing issues with its existing online store. To revolutionize its online sales, we automated processes to ensure seamless customer interactions, real-time inventory management, and an integrated loyalty program. By leveraging Magento, we developed a high-performing eCommerce store and mobile application that streamlined operations, enhanced customer convenience, and delivered a delightful purchasing experience.
Core Challenges
Loyalty and Rewards Program Integration
Ensuring seamless synchronization of loyalty points between online and offline platforms was critical due to Ashrafs’ extensive customer loyalty program, which faced significant integration challenges.
Scalability and Performance
To uphold Ashrafs’ reputation, the platform needed to maintain exceptional speed and user experience while accommodating high traffic volumes without performance issues.
Personalized Shopping Experience
Ashrafs required a tailored interface that enabled customers to customize their selections and receive personalized offers, creating a more engaging and unique shopping journey.
Centralized Order and Inventory Management
Achieving real-time synchronization between physical stores and the online platform was essential to eliminate manual updates and prevent discrepancies in order and inventory data.
Mobile-First Approach
Ashraf was facing issues with the absence of mobile applications. With research indicating that most Bahrain customers preferred mobile shopping, developing a robust and adaptive mobile application was a top priority for customer convenience.
Results
Enhanced Navigation & UI/UX
We crafted an intuitive eCommerce platform with smooth navigation, simplifying the browsing experience and enabling customers to explore product categories effortlessly, complete purchases efficiently, and enjoy a seamless online shopping journey.
Integrated Loyalty Program
A unified loyalty system was implemented, seamlessly integrating online and offline platforms. This allowed customers to redeem rewards with ease, enhancing engagement and building a stronger connection between Ashrafs and its dedicated clientele.
Scalable & High-Performance Infrastructure
The platform was built on a robust, scalable architecture capable of managing high traffic volumes. It ensured consistent performance and reliability, delivering a smooth experience for customers even during peak usage periods.
Real-Time Inventory & Order Management
By integrating Ashrafs’ data management system, we enabled real-time inventory updates and synchronized order management. This minimized manual errors, ensured data accuracy, and streamlined operations for both online and physical stores.
Personalized Shopping Experience
A tailored shopping interface was introduced, offering customers personalized product recommendations and exclusive offers. This customization elevated the user experience and fostered greater customer satisfaction and loyalty.
Mobile Application Development
We developed a native mobile application using Swift and Kotlin, delivering a dynamic, user-friendly experience. The app provided seamless navigation, efficient purchase processes, and easy access to Ashrafs’ offerings for mobile-first customers.
