Badael - A PIF Non-profit Organization Case study

Badael

Badael, a PIF company, strives to combat smoking rates in Saudi Arabia through innovative nicotine pouches, promoting tobacco-free alternatives, and enhancing public health.

Badael

Key Objective

As a newly formed non-profit organization, Badael mainly focused on establishing a corporate website and an eCommerce platform, dzrt.com, to sell their products to encourage a healthier lifestyle and reduce tobacco consumption.

Key Challenge

Corporate and eCommerce Website Development

To overcome sales limitations and increase brand awareness, Badael required a structured corporate and eCommerce platform to expand its market reach.

Lack of Technical Team

Badael faced challenges due to a lack of technical expertise and a dedicated team for payment, ERP, shipping management integration, and customer support.

Operational Challenge

Badael’s team handles operations with no dedicated inventory manager and fewer team members. The production unit sends package information to Naqel’s system and periodically retrieves stock information from their database, updating inventory status accordingly.

Specific PIF Guidelines

PIF has an internal audit team to ensure compliance with Saudi regulations for cyber security. Badael faced challenges as they needed to align with PIF guidelines, including using servers in Saudi Arabia and choosing vendors accordingly, such as Alibaba Cloud, to meet compliance requirements.

Limited Customer Reach

Badael was facing the issue of getting bulk orders from a single customer, which was preventing the Saudi Government from spreading social awareness effectively, as they aim to reach a maximum number of people with limited product availability.

90

Increased Traffic

50

Increased Conversion

60

Increased Revenue

Badael

Solution

Order Management Automation

Magneto IT Solutions not only developed a corporate and eCommerce platform for Badael but also automated their order management system and integrated it with Naqel’s team and the Qoyod invoicing system. They improved productivity and the user experience by adding QR codes to invoices and implementing order status notifications.

ERP and Third-party Integration

Magneto IT Solutions showcased its proficiency in integrating multiple technical aspects, including payment processing, shipping, ERP systems (Zoho), and customer support (Raya). They collaborated with third-party vendors to ensure compliance with PIF regulations, emphasizing cyber security and cloud server collaboration to ensure operational efficiency and a seamless user experience for Badael.

Multiple Payment System Integration

As Badael’s requirements evolved, Magneto allocated more resources and added features like OTP verification and Zoho ticket support. They successfully integrated multiple platforms and facilitated the integration of Apple Pay and Zoho ERP, further enhancing Badael’s capabilities.

Enforce Purchase Quantity Limit

Magneto enforces purchase limits to ensure more people can access and buy their products. Restricting customers to a maximum quantity per item within 24 hours helps Badael reach a more extensive customer base despite having limited product availability.

Badael
Badael

Key Take Away

This case study showcases the collaboration between Magneto IT Solutions and Badael to develop their corporate and eCommerce websites. The key objectives were developing a corporate and eCommerce website to streamline business operations. Magneto IT Solutions effectively achieved these goals, resulting in visually appealing websites, an enhanced user experience, increased customer engagement, and optimized business processes for Badael.

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