ITOOH Homestyle is a curated online lifestyle brand from Philippines featuring premium home furnishing solutions. As a digital outlet for tasteful interiors, ITOOH seeks to ensure easy online shopping with the grace of a well-designed home.
Philippines
22 weeks
Home & Furniture
Multi-vendor Marketplace Development and Custom Integrations, UX/UI Design
Magento 2, Firebase, NodeJS, MySQL
Key Objective
ITOOH sought to build a scalable eCommerce website with features for vendor onboarding, personalized shopping, gift cards, returns, and live chat, all within a mobile-responsive framework. The objective was to improve user interaction, brand awareness, and simplify operations. We used Magento 2 to build a flexible, multi-vendor solution to aligned with the unique needs of ITOOH.
Core Challenges
Multi-Vendor Marketplace Setup
ITOOH lacked an infrastructure to onboard and manage multiple vendors while ensuring seamless customer interaction and service fulfilment.
Abandoned Cart Data Loss
The platform did not capture user behavior or cart abandonment data, preventing effective remarketing and revenue recovery.
No Real-Time Customer Support
Absence of a live chat feature reduced response efficiency and negatively impacted customer experience during purchase decision-making.
Rigid Promotional System
ITOOH needed a system that allowed flexible promotions, gift cards, and sales campaigns to engage users based on dynamic rules.
Return & Refund Complexity
Return process was not so much macrophage and was creating a friction in the post-purchase.
Results
Robust Multi-Vendor Marketplace
We built a fully-functional multi-vendor marketplace platform that caters to supplier registration, inventory management, and the order placement of end customers. This setup paved the way for an open and well-laid performer-customer ecosystem to simplify order management.
Abandoned Cart Tracking & Management
Our abandoned cart feature helped ITOOH gain visibility into customer drop-off points and provided re-engagement tools that improved cart-to-checkout conversions.
Integrated Live Chat Support
Customers were integrated with a live chat system to have real-time conversations with the sellers. This raised the time to resolve, lessened friction, and created customer satisfaction.
Personalized Promotions & Gift Cards
We implemented a custom promotion and gift card mechanism where admins could set flexible discount conditions, hence enhancing marketing freedom and customer retention.
Streamlined Return Management
We also came up with a transparent and user-friendly returns system that simplifies getting a refund, builds more trust, and encourages repeated purchases.
Responsive & Mobile-First Design
A fully responsive design was laid out to fit each device and screen size. This gave uniform navigation and UX for the mobile, tablet, and desktop versions.
