Driving LHAMOUR's Digital Growth with Shopify’s Expertise

LHAMOUR, an organic skincare brand, faced challenges in developing their store visibility, conversion rates, and user engagement. They require a scalable and optimized eCommerce platform to support their expansion into the USA market. Our objective was to address these issues by boosting online visibility through SEO and paid marketing, enhancing conversion rates with product page and checkout optimizations, and delivering a seamless shopping experience with a structured content strategy. Additionally, we ensured smooth operations through ongoing support and maintenance, creating a high-performing and efficient eCommerce platform tailored to their needs.

Limited Online Visibility
LHAMOUR was struggling to build organic reach and brand awareness, especially in the competitive USA market, hampering their ability to attract potential customers and expand their presence globally.

Low Conversion Rates
Despite receiving website traffic, the absence of engaging content, effective calls-to-action, and interactive tools resulted in minimal customer conversions, hindering their growth and sales performance.

User Experience Gaps
Customers lacked access to detailed product information, real-time availability updates, and seamless navigation, making it difficult to make informed purchasing decisions and creating friction in the overall shopping experience.

Absence of Appealing Theme 
LHAMOUR was facing issues with their store theme. They needed a systematic navigation and intuitive store design. Their product page was not appropriate and needed a fresh update for their store redesign.

Shopify Theme Redesign & Migration
To give LHAMOUR’s online store a fresh, modern appeal, we redesigned the Shopify theme for a user-friendly experience. New sections were added to enhance navigation and boost customer engagement.

We revamped the product detail page (PDP) with an accordion layout and dynamic FAQs, while incorporating additional content on collection pages to improve product discoverability.

SEO & Digital Marketing Optimization
To increase organic traffic and elevate brand visibility, we implemented a combination of on-page and off-page SEO strategies. This included crafting meta descriptions and structured content for category pages, building high-quality backlinks, and optimizing their Google presence.

Furthermore, we enhanced website load speed and performance to ensure a seamless browsing experience for users.

Product & User Flow Enhancements
We streamlined the customer journey by organizing product descriptions with detailed and relevant information. Real-time stock updates and notifications were introduced to keep customers informed about product availability.

Additionally, we implemented a shipping rate comparison feature, providing cost transparency and improving the overall user experience.

Integration of Advanced Marketing Tools
To strengthen customer engagement and retention, we integrated advanced marketing tools, including Klaviyo for automated email campaigns. These campaigns, such as abandoned cart recovery emails, significantly boosted conversion rates.

Dynamic notifications were also introduced to inform customers about stock limitations and new product launches, fostering a more interactive shopping experience.

Paid Marketing Strategy Implementation 
We launched a strategic PPC campaign during the initial months, thoroughly analyzing competitor strategies and adjusting budgets for maximum impact.

This approach drove targeted traffic to the site, enhanced brand awareness in the USA market, and resulted in increased engagement and conversions over time.

Ongoing Support & Maintenance
To sustain LHAMOUR’s growth and ensure smooth operations, we provide continuous support and maintenance. Our efforts include regular SEO updates, performance monitoring, and ongoing theme optimization.

Additionally, we refine paid marketing campaigns to achieve better return on investment (ROI) and maintain the platform’s high performance.