In this competitive digital era, there are many platforms available in the market for developing an efficient eCommerce store. Based on our research, Shopify is the most popular platform overall. According to a recent study, Shopify stores grew 32% year over year in Q2 of 2024 in Australia.
Having just an online store is insufficient. There needs to be excitement to grow the business. Thus, the Shopify online store is being prominent platform that can draw the attention of thousands of people and help in growing the business, simultaneously.
The constant urge for eCommerce retailers to expand their business can be achieved using useful marketing tactics. You must improve your online store’s visibility and conversion to increase sales. By leveraging advanced marketing strategies, brands can easily build consumers’ trust and boost their Shopify store sales and visibility.
Thus, in this blog, we have shared essential marketing strategies and tips to grow your Shopify store visibility.
Best Marketing Strategies To Boost Your Shopify Store Visibility
Understand The Target Audience
Understanding the target audience is the foremost and crucial aspect of building a successful business. You can only recognise the consumer’s needs with direct or indirect communication with the user or audience.
To be closely aware of the needs and preferences, you can conduct surveys or online quizzes for the target audience and make personalised recommendations. Through these, you can tailor your strategies.
For instance, when Nike changed their target audience from male athletes to female athletes and started marketing campaigns for females, their sales and market revenue increased rapidly. This proved how effective it may be for you to understand and actively include a target population that was previously overlooked.
Usage Of Social Media
In this digital landscape, marketing has been necessary to attract consumers and spread brand awareness. Social media is the best tool for promoting your store and reaching your targeted audience.
87% of marketers say they have seen an increase in revenue as a result of using social media marketing. Try to run marketing campaigns on various platforms such as Facebook, Instagram, and Pinterest, as well as run advertisements to showcase your product and increase engagement.
Upgrading Email Marketing
There is no perfect way to attract users to run an online eCommerce store; you can improve your brand awareness by focusing on email marketing. From sensing basic brand emails to applying advanced features to target audiences, it is necessary to choose the right app. You need to use a tool to analyse the performance and conversion rates after the email marketing.
Uplift Conversions with Optimisation
To increase conversion, you need to ensure that marketing campaigns are subtle so that visitors can turn into customers. The conversion rate optimisation needs to be done in such a way that it attracts new visitors to the website and converts them into regular customers. This can be achieved by simplifying the checkout process, using high-quality photos, and including obvious calls to action on your Shopify store.
SEO Optimisation
In this digital era, everyone is entering the field of eCommerce retailing, making it difficult to rank high on Google pages. To optimise the online store and make a difference, you must apply strategies such as using relevant keywords, optimising the site structure, and focusing on on-page SEO to derive organic traffic.
The average SEO conversion rate among all page categories utilised together is 2.4%, which implies that visitors will register for an email list, download a white paper, or complete a form.
Loyalty Programme Implementation
Discount offers, points on purchasing and redeeming those points, and providing coupon codes through email or social media marketing are some of the sales-boosting techniques for your Shopify store. This kind of technique in the loyalty program can increase sales through word of mouth and help customers understand the promotional techniques to encourage business growth.
Use of Influence Marketing
Building customer trust has been crucial in marketing; thus, to increase the sales of your online store, it is vital to brag about the consumers’ trust. Thus, hiring social media influencers can bring reliability to the brand and reach a broader audience. Selecting influencers who are in the spirit of your business and producing genuine, interesting content will boost authenticity.
Pay-Per-Click Advertising
Pay-per-click advertising can greatly improve your online store’s traffic and accessibility. Utilise Facebook and Google advertisements to target particular demographics, and keep an eye on your campaigns to optimise them. The possibility that PPC visitors will buy organic visits is 50% higher. Thus, among marketers, four out of ten desire to raise their PPC budget.
Tips for Optimising your Shopify Store With Excellence
Appropriate Site Structure
The sign of a good site is that the web pages have sound architecture. It is necessary to understand how they interact with web pages and how they link pages with each other. For a website, it’s encouraging to make sure the categories and subcategories on your website are obvious and easy to navigate.
For instance, the Australian company Princess Polly had a huge change after re-platforming from traditional Magento to Plus and improving the UX experience, which enhanced its sales and user experience.
Increase Website Speed
A website load time has a crushing effect on page traffic. The bounce rate for pages that take more than three seconds to load can reach 32%, whereas pages that load in one or two seconds have a bounce rate of 9%.
The website’s faster loading times have enhanced user experience and led to an increase in search rankings. Try using compressed images, a content delivery network (CDN), and less code to enhance the store’s performance. Website load time has a crushing effect on traffic.
Optimise Site Performance
Optimising your online store is essential to boost sales. Thus, to increase site speed and maintain the constant features or functionality of the online store, you need to continuously focus on optimising the site’s performance. You can test load times, update your website frequently, and resolve any problems that may occur for better site performance.
Efficient Use of Content
Increasing the visibility of SEO is good, but getting visibility with high-quality content has been the greatest challenge and the most exciting way. To draw the attention of consumers the content available on the website should be engaging, effective, and efficient. Research and analyse the desired content, find relevant keywords and focus globally to attract more visitors.
In addition to blog posts, eCommerce owners can provide tutorials and videos to increase user engagement. To add the essence to the content you can also use the quizzes and polls relevant to the niche to derive more attention from your audience as a result the engagement would be maintained.
Monitor Your Existing Strategy
Developing an online presence isn’t enough in this digital era. For continuous growth, eCommerce owners need to upgrade themselves and use mindful strategies to stay in the market. Apart from putting the strategies together, it is essential to continuously track your existing strategies such that the effectiveness of the Shopify store doesn’t fade away.
Furthermore, a marketing strategy is successful when it can identify the underperforming areas and replicate the unuseful strategies. This recognition helps them consider whether it is significant to start working on new strategies or make adjustments to existing strategies to stay updated with trends and polish the desired patterns.
Thus, based on the response from the audience it would be great to get feedback and enhance the strategic decisions that can save the budget and align with the consumer expectations and business goals.
Revise Your Strategies
As we know the modern digital marketing world has been constantly changing and updating. Thus, it has been required to regularly update your perspective and strategies that help in getting your success. Make necessary adjustments to your methods based on the results of monthly evaluations and ongoing awareness of emerging trends.
Analyse And Optimise Your Strategies
Making baseless decisions may take the business toward loss. Thus, it is requisite to make a decision based on the data analysis and analyse your marketing strategies and tactics to see what is effective and ineffective for your online store. Track performance using technologies such as Google Analytics, and refine your plans by making data-driven decisions.
Success Stories
Paper Shoot Camera
A unique brand with its innovative moves and products that are eco-friendly and sustainable for the environment. They were facing issues with their logistics and shipping approach. In search of better solutions, they switched to Shopify’s managed market. This tool helps them manage taxes, handling duties, and other required things so that they can provide a hassle-free shopping experience to the consumers.
Switching to being Shopify’s managed market was a huge transformation for them; they observed ;
- a 12% increase in global conversions,
- a 69% increase in global revenues, and
- recognised expansion in important markets like Mexico (48%) and Italy (105%).
By spending on local content and advertising, the company was able to increase its international sales through these efficiencies. Apart from that, they worked on social media influence and Instagram advertisements, which generated a lot of visitors and traffic to their site.
Dermalogica
A skill-based training provider to professionals, it has become one of the leading skincare brands. They switched to Shopify Plus because of their issues with boosting the customer experience, sales, and site performance, which was majorly missing in their store earlier.
With the help of Shopify Plus, they able to get insightful information on consumer behaviour, which Dermalogica uses to provide tailored recommendations that increase engagement. Furthermore, Shopify provides marketing campaigns and promotions on additional platforms without requiring any developer.
After switching to Shopify Plus, Dermalogica experienced significant benefits in just six weeks:
- 119% increase in sales
- 45% increase in conversion rate
- 44% faster site speed
- 43% increase in unique visitors
By implementing Shopify Plus, Dermalogica has been able to enhance and optimise its online presence, which leads to global recognition.
Conclusion
To enhance your online store’s performance, you must choose the right platform and boost your visibility by working on your marketing strategies. Choosing the right marketing strategy can help boost your Shopify store visibility and sales effectively.
This process is focused on various marketing approaches such as. email marketing, social media, SEO, high-quality content, and paid advertising to boost your store performance and enhance high ROI. However, this process is not possible to conduct without the help of a specialist. Connect with a team of Shopify experts to increase your store’s visibility and performance with excellence.
