
Digital Asset Management (DAM)
DAM is a centralized management process of sharing jewelry design assets, controlling versions, and assigning tasks. It boosts communication, enhances collaboration, and improves overall workflow management. DAM makes global jewelry design collaboration effort and co-marketing campaigns management with stakeholders, designers, photographers, marketers, and customers easy. The deal is to reduce overall offline marketing material wastage.
DAM also overtakes the problem of inventory management and ensures it is accurately tracked and categorized as per jewelry and diamond assets. With the help of media asset management tools, businesses can manage their design inventory, track stock levels, identify specific items, and maintain consistent brand image. This saves time and reduces chances of errors associated with manual inventory management processes.