Bablas

Redefined jewelry shopping experience with Magento e-store website upgrade

Bablas

Key Objectives

Bablas is a jewelry retailer based in the UK. They needed help with their old website design and unique customer requests. To address these challenges, they approached us intending to improve their webpage design, simplify navigation, and provide custom solutions. After gaining a thorough understanding of their specific requirements, we recommended using Magento to meet their users’ unique needs.

Core Challenge

Outdated web design

Bablas was using an outdated website design that was causing significant problems for its users. The existing page was static and not user-friendly, which made it difficult for people to navigate and use the website effectively. To address these issues, they needed to create a modern and user-friendly design that would improve the overall user experience.

Poor website navigation

The improper navigation system on the Bablas website is causing significant problems with finding products. Customers struggled to find the correct watch straps, resulting in more frequent returns due to ordering the wrong ones.

Traditional booking system

The client was having difficulty with their outdated appointment scheduling method. They were using a traditional on-call strategy that didn’t meet modern standards. This was impacting customer retention and satisfaction.

Critical order conversion rate management

The client struggled to convert orders in the US and other regions where prices were displayed in GBP. This caused difficulties in managing order conversion rates. It eventually created issues for the customers in processing their orders.

90

Increased Traffic

50

Increased Conversion

60

Increased Revenue

Bablas

Results

Simplified navigation process

Bablas was facing issues with simplifying its product navigation process. This was eventually struggling for their customers to find the right product. To address this issue, we created a custom navigation process to find the right product seamlessly.

Build an auto-currency switcher feature

Bablas encountered difficulties with the auto-currency mechanism in various locations. To address this issue, we implemented a modern auto-currency switching technique that automatically detects the user’s location and displays prices in the local currency. This solution fulfills the requirement for currency localization and improves the user experience.

Custom search option

We have developed a custom search option to address the problem of finding products. Our elastic search and default product listing logic have been tailored to create customized listing pages. For example; We have a personalized strap finder to help customers find the perfect watch straps, ensuring a seamless process.

User-friendly web design

Bablas faced problems with creating a user-friendly website. We assisted them in resolving these issues by developing custom solutions, dynamic pages, and smooth navigation. This ultimately helped them to fix their major bugs and increase customer interaction, ensuring a positive user experience.

Bespoke booking system

Bablas had been facing difficulties with their obsolete booking system, which ultimately led to an unsatisfactory user experience. To address this issue, we designed a user-friendly in-store appointment system for their website, aimed at enhancing customer satisfaction. With this system, customers can conveniently schedule their appointments and bookings, leading to better order management that ensures higher productivity and sales.

Bablas
Bablas

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