Heritage-Logo

Heritage Parts Centre is a leading UK-based supplier of classic car parts. Founded in 1986, it specializes in VW and Porsche classic car parts. With global shipping, trusted products, and passionate expertise, it supports enthusiasts in restoring, maintaining, and customizing their vehicles with high-quality components.

Country

United Kingdom

Duration

24 weeks

Industry

Automotive eCommerce

Services

eCommerce Development

UI/UX Enhancement

Custom Integrations

Performance Optimization

Technologies

Adobe Commerce Cloud

Akeneo

Adyen

icon Key Objectives

Heritage Parts Centre aimed to revamp its eCommerce store by enhancing loading speed, streamlining navigation for its vast 30,000+ product inventory, and improving integration with ERP and PIM platforms to address performance challenges. They approached us to upgrade their online store for performance and we used Adobe Commerce Cloud to offer them the best solutions.

icon Core Challenges

Slow Loading Pages  
Heritage Parts Centre experienced significant delays in page loading due to the marque and model module, leading to a poor user experience, increased bounce rates, and reduced customer satisfaction.

Lack of Flexibility for Custom Solutions  
The client’s rigid coding framework limited the implementation of personalized solutions, restricting opportunities to enhance Heritage Parts Centre’s shopping experience and meet specific customer needs.

Poor Web Design  
Outdated UI/UX design hindered customer engagement for Heritage Parts Centre, failing to deliver a visually appealing and intuitive browsing experience for users.

Complex Product Navigation  
With over 30,000 products, Heritage Parts Centre faced challenges due to unstructured navigation and poorly organized categories, making it difficult for customers to locate required parts efficiently.

icon Results

Enhanced UI/UX Design  
Using Adobe Commerce Cloud, we transformed Heritage Parts Centre’s website with a modern UI/UX design that improved aesthetics, functionality, and usability. This upgrade significantly enhanced customer engagement by providing an intuitive, visually appealing browsing experience, ensuring satisfaction and strengthening the overall online presence.

Simplified Navigation  
We restructured Heritage Parts Centre’s website by introducing well-organized categories and indexes, simplifying product searches for users. This enhancement allowed customers to quickly and efficiently locate desired car parts, improving the shopping experience, increasing satisfaction, and driving higher conversion rates for the business.

Implementation of Custom Functionality  
To refine the user experience, we optimized Heritage Parts Centre’s marque and model module with custom URL detection. This improved category page URLs, boosted SEO performance, and enhanced navigation flow, ensuring customers remained engaged while exploring products on the website.

Faster Website Performance  
Leveraging Adobe Commerce Cloud’s advanced features, we streamlined Heritage Parts Centre’s coding structure, achieving a 45% improvement in page loading speed. This upgrade reduced bounce rates, delivered a faster browsing experience, and ensured a reliable and seamless shopping journey for users.

Seamless Payment Integration  
We integrated Adyen as a payment gateway for Heritage Parts Centre, providing diverse options such as UPI, credit/debit cards, and online payments. This offered customers a secure, efficient, and hassle-free checkout experience, increasing transaction success rates and overall convenience during purchases.

Delivering a Scalable and High-Performing Automotive eCommerce Store

We helped Heritage Parts Centre build a fast, scalable, and customer-friendly eCommerce platform with optimized operations.
Delivering A Scalable And High Performing Automotive ECommerce Store Main Image
Mobile Exprience Heritage Parts Left Image
Web Experience Heritage Parts Right Image

By Leveraging Adobe Commerce Cloud, Akeneo, And Adyen, We Modernized Heritage Parts Centre’s Online Presence

Optimized Digital Platform For Seamless Performance 1
Structured Product Navigation For Effortless Shopping 2
Faster Checkout And Payment Integration 3
HPC Product Bottom Image
LET’S GET IN TOUCH

Empowering Global Brands to Elevate Their Next-gen eCommerce Experiences

250+

Global Team

14+

Years of Experience

400+

Stores Launched

Your Custom Consultation is Waiting —Let's Talk Now

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Have a project in mind? We’d love to make your ideas into reality.

Your needs and questions are important; let’s develop the best solutions together.

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