Upgrading Heritage Parts Centre for a Faster and Seamless Shopping Experience with Adobe Commerce Cloud

Heritage Parts Centre aimed to revamp its eCommerce store by enhancing loading speed, streamlining navigation for its vast 30,000+ product inventory, and improving integration with ERP and PIM platforms to address performance challenges. They approached us to upgrade their online store for performance and we used Adobe Commerce Cloud to offer them the best solutions.

Slow Loading Pages  
Heritage Parts Centre experienced significant delays in page loading due to the marque and model module, leading to a poor user experience, increased bounce rates, and reduced customer satisfaction.

Lack of Flexibility for Custom Solutions  
The client’s rigid coding framework limited the implementation of personalized solutions, restricting opportunities to enhance Heritage Parts Centre’s shopping experience and meet specific customer needs.

Poor Web Design  
Outdated UI/UX design hindered customer engagement for Heritage Parts Centre, failing to deliver a visually appealing and intuitive browsing experience for users.

Complex Product Navigation  
With over 30,000 products, Heritage Parts Centre faced challenges due to unstructured navigation and poorly organized categories, making it difficult for customers to locate required parts efficiently.

Enhanced UI/UX Design  
Using Adobe Commerce Cloud, we transformed Heritage Parts Centre’s website with a modern UI/UX design that improved aesthetics, functionality, and usability. This upgrade significantly enhanced customer engagement by providing an intuitive, visually appealing browsing experience, ensuring satisfaction and strengthening the overall online presence.

Simplified Navigation  
We restructured Heritage Parts Centre’s website by introducing well-organized categories and indexes, simplifying product searches for users. This enhancement allowed customers to quickly and efficiently locate desired car parts, improving the shopping experience, increasing satisfaction, and driving higher conversion rates for the business.

Implementation of Custom Functionality  
To refine the user experience, we optimized Heritage Parts Centre’s marque and model module with custom URL detection. This improved category page URLs, boosted SEO performance, and enhanced navigation flow, ensuring customers remained engaged while exploring products on the website.

Faster Website Performance  
Leveraging Adobe Commerce Cloud’s advanced features, we streamlined Heritage Parts Centre’s coding structure, achieving a 45% improvement in page loading speed. This upgrade reduced bounce rates, delivered a faster browsing experience, and ensured a reliable and seamless shopping journey for users.

Seamless Payment Integration  
We integrated Adyen as a payment gateway for Heritage Parts Centre, providing diverse options such as UPI, credit/debit cards, and online payments. This offered customers a secure, efficient, and hassle-free checkout experience, increasing transaction success rates and overall convenience during purchases.