Silhouette is a leading retail art supplier in the USA and Canada, specializing in cutting and DIY machines for customization and crafting. With two distinct websites—one for art retail and another for machines and materials—Silhouette has successfully delivered products globally for years.
USA
30 weeks
Retail
Single Magento 2 Store
website revamp
customization
Magento
core PHP
core React
Java
Key Objectives
Silhouette is a prominent retail art supplier in the USA and Canada. They sell cutting and DIY machines for all your customization, crafting, and creative needs. They wanted to revamp their website for customization and advanced functionalities. We implemented Magento to simplify their 2 different website to ensure they are getting a simplified solution
Core Challenges
Poor Web Application Design
The client faced challenges with their current web application design setup for their Silhouette design project, which is focused on the art retail products. As a result, they wanted to revamp their websites to improve user engagement and sales. The main goal was to create captivating web designs for both the websites to ensure better outcomes.
Outdated Order Management Process
The Silhouette design store needed help with its old system, which made it hard to manage orders and process data management. This resulted in negative impacts on sales and productivity.
Improper Handling Of Data
The client struggled to manage dispersed data across multiple systems, making access and control challenging. Centralizing the data became a priority to boost efficiency and streamline their operations.
Absence of Multi-Data Migration
Silhouette Design Store needs a platform capable of managing the transfer of large volumes of data, including text, images, and videos, from multiple web pages. The challenge lies in handling this massive data efficiently without a structured system in place.
Results
Revamp of the Multiple User Interface
We updated Silhouette design websites with custom interfaces for each product and user group, creating a better customer experience.
Centralized Data Repository
The client’s scattered data was consolidated into a centralized repository, ensuring better organization. Magento was seamlessly integrated with legacy systems in the backend to streamline operations and enhance the overall experience.
Custom Workflow Implementation
The client was facing challenges with manual process management. To resolve this, we developed custom workflows that automated tasks for administrators and users, enhancing efficiency and overall performance.
Seamless Data Migration
We carefully mapped all the data fields and formats that were needed to allow a smooth data transfer, and this worked out perfectly with a smooth and successful website transition.
Multi-vendor Marketplace
We developed a multi-vendor marketplace to consolidate Silhouette Design Store’s multi-website operation for greater efficiency and a one-stop shopping experience for the customer.
