Badael is a Saudi Arabia-based Public Investment Fund (PIF) company with the objective of lowering smoking rates through innovative nicotine pouch products, which provide a healthier option compared to tobacco. With a goal of encouraging tobacco-free living and healthy public health, Badael wished to increase its digital presence so that it can educate as well as make the product accessible to more people.
Saudi Arabia
2 weeks
Health & Wellness
Key Objectives
The main goal of Badael was to develop a corporate website that could portray its vision of making a tobacco-free world. They wanted to present their vision and gain credibility for their website. We assist in developing a scalable and secure website by using Laravel 10 and MySQL 8.
Core Challenges
Website Development Limitation
Badael required both a brand-focused corporate website and a customer-centric experience designed and delivered within an aggressive two-week deadline.
No Technical Team
There were no in-house specialized experts for website development.
Limitations in Operations
Due to the absence of a special inventory manager, Badael was left with syncing production unit data to Naqel’s logistics system.
Strict PIF Compliance
They needed to conform to Saudi cybersecurity regulations, such as employing local servers and PIF-approved suppliers like Alibaba Cloud.
Limited Customer Reach
Bulk purchases by individual customers limited product availability, confining the Saudi government’s broader social awareness initiatives.
Results
Corporate Website Development
We successfully developed a corporate website by implementing Laravel 10 and MySQL 8. This website clearly outlines Badael’s mission and purpose and creates a cohesive digital presence.
PIF Compliance
The whole platform was hosted on Saudi-based Alibaba Cloud servers, ensuring that cybersecurity needs were comprehensively addressed. All systems were in line with PIF audit standards, providing the company with a secure and compliant digital infrastructure.
Seamless Deployment
The corporate sites were rolled out within a swift deadline of only 2 weeks, proving to be efficient without sacrificing quality or usability.
Customer Experience
The new sites had a much better user experience, with better information, making it convenient for customers to get products and services.
Security & Compliance
The infrastructure was fortified to support strict cybersecurity standards, ensuring all operations are secure, PIF-compliant, and locally hosted to fulfil regulatory demands.
