Jr. Email Marketing Executive

About Us

Magneto IT Solutions is an award-winning B2C and B2B eCommerce agency based in India. With a focus on developing market-leading end-to-end eCommerce solutions, PIM, CRM, DAM, MDM, and DEM development & integration, our team uses agile methodology to deliver exceptional user experiences. We have helped over 200 brands enhance their online ventures and streamline customer acquisition practices, resulting in significant revenue growth.​

Visit us: https://magnetoitsolutions.com/

Job Description

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  
• Use customer data, such as web behavior, to drive the message and content personalization.
  
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
  
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
  

Requirements

• 1+ years of B2B email marketing experience
  
• Proven track record of successful email campaigns
  
• Experience with email automation platforms
  
• Ability to analyze and report on email performance
  
• Strong understanding of email deliverability best practices
  
• Experience with A/B testing and optimization
  
• Knowledge of GDPR and CAN-SPAM regulations
  
• Excellent written communication skills
  
• Ability to work independently and in a team environment
  
• ​Strong attention to detail and project management skills