Email Marketing Specialist

About Us

Magneto IT Solutions is an award-winning B2C and B2B eCommerce agency based in India. With a focus on developing market-leading end-to-end eCommerce solutions, PIM, CRM, DAM, MDM, and DEM development & integration, our team uses agile methodology to deliver exceptional user experiences. We have helped over 200 brands enhance their online ventures and streamline customer acquisition practices, resulting in significant revenue growth.​

Visit us: https://magnetoitsolutions.com/

Job Description

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data, such as web behavior, to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Requirements

• Experience: 4-6 years of experience in email marketing or digital marketing roles.
• Technical skills: Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot), CRM software, and automation software and tools.
• Analytical skills: Ability to interpret data, monitor metrics, and use actionable insights to improve campaigns.
• Design and coding: Knowledge of graphic design, HTML, and CSS for creating polished, functional emails.
• Communication skills: Excellent written and verbal communication skills to ensure clear and effective messaging.
• Project management skills: Strong ability to manage timelines, deadlines, and workflows efficiently.
• Certifications: Certifications in email marketing best practices or platforms like HubSpot are a plus.
• Problem-solving: Ability to troubleshoot technical issues and adapt to challenges in email marketing strategy.