Transforming Global Stone Paving’s Digital Presence with Magento

Global Stone Paving was looking to develop a robust online presence. They focus on streamlining easy product comparison, ordering, and shopping. We implemented Magento to optimise the customer journey, boost brand visibility, and improve operational efficiency.

Limited Online Visibility

The company was unable to present its broad product portfolio, hindering prospective consumers from accessing full information online. This created issues for meeting consumer interest and product discovery.

Over-Reliance on Offline Sales

Offline sales were robust, but the lack of a digital sales platform constrained reach to new-generation, tech-adopting consumers. This hindered expansion within a more digital-first marketplace.

Inventory Management Inefficiencies

Real-time monitoring of sales was impossible, and thus mismatched stock information. Consequently, customers were delayed and the business suffered unnecessary operational setbacks.

Lack of Online Trust

Without a professional online presence, customers were hesitant to participate or buy online. Lack of professional design leads to lost credibility and brand image.

Order Tracking Gaps

Ordering status could not be tracked easily by customers, which resulted in frustration and low satisfaction levels. Transparency deficiency also puts extra pressure on support teams.

Manual Payment Handling

Payment handling was slow and prone to errors. This not only slows down operations but also erodes customer trust in secure transactions.

Dedicated Enquiry Website

A Magento-based enquiry website was created, providing customers with direct access to the entire product catalog, installation manuals, and maintenance information. This enhanced transparency and enabled buyers to make better choices prior to dealing with sales teams.

Magento-Powered eCommerce Store

A powerful eCommerce store was established with product comparison, wishlist generation, and frictionless checkout capability. This minimized reliance on offline sales and created new avenues of revenue.

Visualizer Tool for Improved Decision-Making

A robust visualizer was incorporated, allowing consumers to visualize products in actual outdoor environments. This improved purchasing confidence and conversion rates.

Improved UI/UX Design

A clean, modern design enhanced customer confidence, simplifying navigation and the shopping process. The enhanced user experience directly resulted in increased conversions and improved brand credibility.

Automated Backend & Real-Time Tracking

Inventory automation maintained proper stock levels, and real-time order tracking provided complete transparency of the purchasing experience to the customers. This optimized operations and improved customer satisfaction.

Secure Payment & Shipping Integration

With the integration of payment gateways, shipping integrations, and a finder for the nearest stockist, the company streamlined checkout, minimized friction, and closed the loop between discovery online and purchase offline.