Digital Marketing or Internet Marketing is one of the most effective ways to reach your target audience. With the growing number of users on the internet, it has become one of the favorite marketing spots. Freedom to choose a target audience differentiates it from other traditional platforms. Let us have a look at some of the best new digital marketing techniques:
The Transition to Mobile-First Marketing
It is a fact that more than half of all internet traffic shopping is done from a mobile device. More people are using smartphones and tablets instead of desktops. Hence, responsive content helps businesses to get a higher ranking in search engines.
There are various techniques to attract audiences to your business. Some strategies to attract people are: click to call ads, in-app purchases, push notifications, SMS campaigns, etc.
Chatbots and Voice Assistants
Customer service plays a vital role in sectors like insurance, retail, and healthcare. Currently, many multilingual voice assistants and chatbots are revamping customer’s experiences. They are allowing brands and businesses to serve their customers in a better way.
As per a report by Capgemini Research Institute, approximately 70% of people will start using customer service chatbots and voice assistance instead of visiting a store or local bank location.
Chatbots and voice assistants provide customers with an amazing and personalized experience, giving them more reasons to interact with your company.
Digital Tasks and Marketing Automation
Marketing is not easy. A business must align the strategies of its teams with technology to achieve a high ROI. Automation helps in fulfilling tasks by integrating data and processes that automate marketing. According to research by Invespcro, 4 in 5 users increased their leads by using automation software. Also, 77% of them had an increase in conversions.
These software are designed to help businesses streamline their workflows. It also helps marketing professionals in making effective use of their practices.
While using any software from the market, the smart thing is to consider VPN for MAC, PC, and other devices. It adds a protection layer to your system and data. . It safeguards you and your client’s precious information. And can also help you target the audience located in some other country as you can connect servers located in that region with the help of a VPN. You can know the preferences of your potential audience and create strategies.
The Rise of Artificial Intelligence in Digital Marketing
Artificial Intelligence has grown to popularity only in recent times. Netflix, Amazon, and Pandora are some companies that have made personalization a part of their daily life. Smart marketers are working hard to find new ways to increase their efficiency. According to SEMRush, in the year 2022, companies are expected to have an average of 35 AI projects in place.
Tasks like delivering the right message to the right person at the right time (precision targeting) are one advantage of AI. Better user experience is also something that you can expect. Likewise, sending dynamic Emails based on customer personas and data is possible. In short, AI allows marketers to have better engagement with customers than ever before.
Video Marketing
Though, this is not something new. Video marketing turns out to be a very effective way and will continue to grow further. Over 70% of consumers have shared a brand’s video, and over 50% feel confident purchasing after watching a product video.
Google also supports the sites with videos and finds them more compelling. As a result, they push such a high rank in the search results.
There are a lot of websites that have customizable templates available to create videos. Businesses use them to produce high-quality, HTML-ready videos to create product release videos, showcase client’s testimonials, etc.
Digital Tasks and Marketing Automation
Marketing automation software lets you automate all the marketing activities. Companies use this software to perform repetitive tasks like social media posting, email marketing, and ad campaigns. Not only it provides efficiency to businesses, but also a personalized experience to your customers.
It also performs tasks that can save time researching and compiling data. Also, this software can send pre-written emails to clients who have not opened emails within the last few days. It is a fact that 90% of agencies say their marketing automation strategy is successful.
Tools for Social Networking
Social media is one of the best marketing tools for getting attention towards your brand and for connecting with your customers. Research by Adobe concluded that 54% of B2B marketers say they have generated leads from social media.
It helps you build a customer base and manage your reputation directly with the end-users regarding any query, suggestions, or complaints from their side. It also leads to an enhanced brand image, improved brand loyalty, and increasing sales.
According to a study by Buffer, “73% of marketers feel that their efforts through social media marketing have been “very effective” or “somewhat effective” for their business.”
Community Building
There are many reasons you should consider building a community online as a part of your digital marketing strategy. Many organizations like Hydro Flask, Wildbird, and Yellow leaf Hammock have included community building in their marketing strategy and have gained a lot of reputation.
It’s a cost-effective yet powerful strategy that helps you improve your customer strategy and earn loyalty and trust. It leads to an increase in the rate of returning customers.
A study by GWI proved that 64% of visitors said they were visiting community platforms more often than they did a few years ago. In the same research, “46% believed these communities had grown in importance over time”.
Retargeting
Retargeting is reminding a potential customer about your services or products after they have left your website without making any purchase. It will show your potential customers relevant ads (by using cookies) when they visit other websites. You can target a segment of people based on their behaviors or traits and target them accordingly. It will allow you to create a relevant advertisement experience, ultimately leading to more purchases.
Retargeting ads have a clear call to action button and promote an offer. The time window of retargeting varies for different products and services. For instance, people who want to shop for luxury goods should be retargeted later, while people who want to book travel tickets should be retargeted immediately.
The fact that “Retargeting beats all other ad placement strategies with a 1,046% efficiency rate,” has bought a lot of attention to this digital marketing technique.
Influencer Marketing
8% of people have bought a new product in the past six months because of an influencer’s recommendation (Source: Adage). That’s the power of Influencer marketing.
It is a kind of word-of-mouth marketing that focuses on amplifying the brand message to a larger market. Your influencers can have followers from thousands to millions. They should be relevant to your niche and should spread the word about your business or services positively.
Sometimes these influencers work in exchange for free influencers, while bigger influencer campaigns require a budget. There are various tools like Hootsuite, Social pilot, social bakers, etc., available in the market that can help you select the most relevant influencers for promoting your business.
SERP Position Zero
Voice search has been causing waves around how search engine optimization works. Featured snippets are the most notable change. It is the highly coveted “position zero” in Google’s search engine results pages. In 2021, more than 30% of all Internet searches will be conducted without a screen (Source: Unknown). From these searches, 40.7% of the results were from a featured snippet.
It means that you must aim to hit that coveted spot to achieve your marketing goals. Due to this, more and more marketers have started investing their sources in On-SERP SEO. It is a practice to optimize the web pages to claim as much Google SERP space as possible. It increases the CTR (click-through rate), driving more organic traffic.
5G Technology
It is the most significant digital marketing trend of 2021. 5G boasts speeds ten times faster than 4G and lower latencies (response times for data transfer). It brings along a new era of digital communications. Every industry will feel the impact of this new technology and accelerate Mobile eCommerce. Also, the personalization of the targeted customer and CX will get easier and more accurate.
You must make sure that your business uses the latest technology that helps you take advantage of the 5G data inundation.
Conclusion
Implementing upcoming trends helps you in preparing yourself ahead of time. Capturing the market well in advance will help you gain more business. It brings you one step ahead of your competitors. Hence, you must always keep an eye on the market and plan accordingly.
The future of business lies in implementing the above-given techniques for your business. The sooner you start implementing them, the more they will benefit you and make your business successful.
