Enhancing Kobray's B2B Marketplace Experience using Magento 2.4.5

Kobray was struggling with marketplace issues, unstable Webkul integrations, and limited seller features. They connect with Magneto with the goal to boost their marketplace performance. By implementing Magento 2 expertise, we helped them to optimise their performance, enhance seller experience, for delivering continuous support, maintenance, and customer relationship management.

Unstable development

Kobray’s marketplace was frequently unstable due to weak integrations, particularly with Webkul modules. These regular issues affected seller trust, disrupted day-to-day activities, and reduced scalability.

Limited Product Description Capabilities

Kobray sellers lacked the flexibility to provide thorough, structured product descriptions. Without a dynamic editor, listings were uneven, which had an impact on product display and user experience. Administrators and merchants were forced to adopt manual solutions, which hindered catalogue management.

Outdated Seller Product Creation Process

The seller-side product creation process on Kobray’s platform was outdated and difficult to use. Due to the lack of intuitive design, sellers often struggled to add and maintain products efficiently, resulting in operational inefficiencies.

Restrictions to Bulk Upload Functionality

The lack of a bulk upload function caused significant difficulties in catalogue expansion for Kobray sellers. Even medium-sized datasets had to be manually entered, making the procedure slow, error-prone, and impractical.

Bug Fixing & Stabilization

We spent more than 160 hours in closing major bugs inherited from the previous build and optimizing overall platform performance. The prime concern was Webkul’s integrations, which earlier resulted in system crashes. These have now restored trust, enhanced seller confidence, and offered a stable base for future developments.

Product Description Solution

To address the product description issue, we introduced a bespoke PageBuilder into the seller account directly. Sellers had full freedom to create elaborate product pages, insert structured content, and ensure consistent formatting. Thus, sellers could maximize product attractiveness without relying on admin help.

Seller-Side Product Creation

We created a contemporary, Vue.js-based headless product creation module for vendors. This redefined the vendor experience with an intuitive, adaptive interface that substantially lowered the time needed for catalog updates. The simplicity of design prompted more vendors to engage actively in listing and administering products, for boosting marketplace utilization.

Mass Upload Product Creation

We created and implemented a powerful bulk upload process allowing sellers to upload over 100 products in a single operation via Excel. The feature handled both simple and configurable products, variations with attributes like size and color. This severely cut down on manual effort, boost efficiency, and eliminated catalog management roadblocks.

Searchanise & Telr Payment Method

Along with marketplace-centric enhancements, we incorporated Searchanise for improved search and included the Telr payment gateway to offer a safe and localized payment experience. It helps to optimise the marketplace ecosystem by growing customer stability and transaction dependability.