Redmond Fine Foods is a B2B distributor company based in Ireland that deals with commercial kitchen equipment, bakeries, catering supplies, and hotels. They are involved in bulk ordering, pricing based on accounts, delivery scheduling, and ERP systems with centralising eCommerce process.
Ireland
21 weeks
B2B Food Distribution
UI/UX Design
Requirement Analysis
Shopify Plus Development
ERP Integration
Custom Application Development
Shopify Plus
Microsoft Dynamics 365
Key Objectives
Redmond Fine Foods was using the SANA Commerce platform, which was limiting their B2B growth. We helped them to move them to a scalable, ERP-first B2B commerce solution, using Shopify Plus and Microsoft Dynamics 365, for delivering complex pricing, better trade transactions, and reducing manual effort with future automation and growth.
Core Challenges
Platform Limitations
The existing SANA Commerce platform restricted UX flexibility and made it difficult to implement modern B2B features and workflows for Redmond Fine Foods.
Manual Data Management
Product descriptions, attributes, and media were managed manually, leading to inconsistencies and increased operational effort for the brand.
System Integration Gaps
Stock levels, pricing, availability, and metadata were not reliably synchronised between ERP and the storefront, creating a major gap for the system integration.
Complex B2B Requirements
Redmond Fine Foods trade customers required account-based pricing, bulk ordering, delivery planning, and clear availability indicators, capabilities that were missing or inefficient in the existing setup.
Our Solutions
Custom Shopify Plus B2B Development
Using Shopify Plus’s built-in B2B features and expanding them to meet Redmond Fine Foods’ intricate trade procedures, we established it as a B2B-first commerce platform. For business clients, the new storefront offers a contemporary, user-friendly shopping experience.
Integrated ERP-Driven Commerce System
We developed a thorough connectivity between Microsoft Dynamics 365 Business Central and Shopify Plus to centralise operations. This simplified pricing, stock availability, and product metadata are to be synchronised in real-time across platforms.
B2B UX & Workflow Optimisation
We designed B2B specific user journeys, including account-based login, customer-specific pricing visibility, bulk ordering flows, and ERP-aligned
delivery scheduling, to improve usability and buyer confidence.
Automation & Data Consistency
Custom middleware and applications were developed to eliminate manual data handling, ensuring consistent product information, accurate availability, and reliable pricing across the entire catalogue.
