Email Marketing Specialist

About Us

Magneto IT Solutions is a global, AI-driven Digital Commerce and Growth Marketing Partner leading how ambitious B2C, D2C, and B2B brands build, scale, and grow high-performance digital commerce ecosystems. Operating across North America, the United Kingdom, Europe, MENA, Australia, and Asia, we partner with brands at a strategic level, owning commerce growth outcomes, not just execution. Our work spans enterprise commerce platforms, composable and headless architectures, AI-driven personalisation, and performance-led growth strategies built for global scale. We act as a strategic extension of our clients’ leadership teams, collaborating closely with CXOs, digital, technology, and marketing leaders to align commerce initiatives with measurable business objectives. Our approach is consultative, data-led, and outcome-driven, ensuring every investment is tied to growth, efficiency, and long-term impact.

Visit us: https://magnetoitsolutions.com/

Key Responsibilities

• Plan, execute, and optimize email marketing campaigns for eCommerce brands to drive revenue, retention, and customer lifetime value.
• Build and manage high-converting automation flows including welcome series, abandoned cart, browse abandonment, post-purchase, cross-sell, upsell, win-back, and loyalty campaigns.
• Work extensively on Klaviyo and similar platforms, with deep integration into Shopify and Magento stores.
• Manage and sync customer data, events, and product feeds from Shopify and Magento for personalized communication.
• Develop advanced segmentation strategies based on purchase behavior, order frequency, AOV, lifecycle stage, and engagement.
• Execute A/B testing across campaigns and flows to improve open rate, CTR, conversion rate, and revenue per recipient.
• Act as the primary point of contact for assigned clients and manage accounts independently.
• Communicate strategies, performance insights, and recommendations clearly to clients.
• Coordinate with internal teams (design, content, development) to ensure smooth execution of campaigns.
• Align email campaigns with promotional calendar including sales events, product launches, and seasonal campaigns.
• Monitor deliverability, list hygiene, and ensure compliance with email marketing regulations

Required Skills

• 4–5 years of hands-on experience in eCommerce email marketing and automation.
• Strong expertise in Klaviyo is mandatory.
• Proven experience working with Shopify and Magento platforms, including integrations and data handling.
• Strong communication and presentation skills with the ability to manage clients independently.
• Experience in handling multiple client accounts and delivering performance results.
• Strong understanding of lifecycle marketing, retention strategies, and revenue attribution.
• Analytical mindset with experience in performance tracking and campaign optimization.
• Working knowledge of HTML/CSS for email customization.