17 Best eCommerce Tools for Customer Loyalty Programs in 2021
Loyalty brings more real-time transmission; eCommerce loyalty programs are one of the best emerging loyalty rewards programs that increase retention, buying frequency, customer’s life-time referrals, and value-added loyal card systems.
The eCommerce market is enlarging like anything, and it’s cheaper to get past clients to purchase for very next time rather than finding new clients; thus eCommerce loyalty programs will directly flourish your business by retaining your client-base seamlessly.
Customer Loyalty programs are creditable up to 12x as much as their first purchase; on an average repeat customer spends 69% in their mid (30th to 35th months) of relationship. Hence, it has been deliberated that loyalty programs make eCommerce businesses more likely to keep on with companies for a longer run.
Loyal customers are like pillar or lifeblood for any of the business; Customer Loyalty programs Ideas proffers a higher level of motivation for users to register themselves, come back, and spend more that will create powerful connections.
Engaging with customers can be accomplished on a variety of levels; though a good Loyalty program will not only retain your previous clients but also aids you to reach other business objectives likewise making social media campaign more active, and sharing your content by more and more mankind.
Nowhere the concern up is: “How you will dope out Best loyalty program which is conceivably worthy to rely upon for retaining your loyal customers for keeping them in the long run?”
Generally, Loyalty program strategies depend on many vital factors that turn into valuable customer reward programs with the help of best eCommerce software. Let’s kick off some of most them:-
HOW WILL YOU STRATEGIZE LOYALTY PROGRAMS FOR YOU?
UNDERSTAND YOUR CUSTOMER INTENSIVELY
Compassionating customer’s needs, their further steps, and expectations will guide you for creating beneficiary loyalty programs. So far, this is obvious that many loyalty programs failed by not justifying their agenda behind a solid foundation.
Thus, this is so vital to get an exact understanding of your targeted-audiences before defining loyalty programs for your business.
DEFINE SUCCESS FACTOR
Keep your eye on success factors which influence brands loyalty are truly essentials; one of the top three reason or factors are (Survey by 2017 COLLOQUY for loyalty census):
— Simplistic use [53%]
— Great discount offer [39%]
— Easy to Recognize [37%]
BRANDING YOUR PROGRAM
Focusing on your complete experience in the industry is generally the best way for defining rewards programs. One of the big brands like Starbucks, Mocha, and others conceive things that represent customers how saliently they take loyalty programs are.
Some of the major aspects like: give a name of the programs which put your business distinguish from others, Correlates your program design, tone, and contents to the rest of your brand image
KEEP THE OFFER FRONT AND CENTER
As more visible your reward program, as much attention you will catch of your customers. Home page banner, emails, other onsite areas will be aided for enlarging visibility.
DESIGN IT SIMPLE YET DIGNIFIED
Designing simple yet significant reward programs are more worthy; this is why the KISS principle stated. It must follow advice, exceptionally when you are planning to introduce rewards for the first time for your inactive members.
So keeping is basic aka recognizable will leads to focused customers for making more purchases, referring friends, and earning discounts.
UPHOLD TRANSPARENCY FOR THE BENEFITS
Best Rewards, Tiering up, or coins, points systems; none of each makes sense when it takes much effort to earn points or coins, or no one really likes to understand how this program works.
Doubts or confusions are never intentional; it’s by design of a program where the loyalty programs are forced up for compromising in the short term. Hence, unpacking the idea of clarity, even more, will gain more attention;
Try to design a dedicated page to explain how the program flow, Integration of redemption directly during the checkout are one of those that snatch noticeable.
KEEP REDEMPTION STEP WITH EASE
Redemption of earned points should be done with ease, nothing more frustrating or loyalty killing than earning points for discovering a complicated or chaos of rules, algorithms.
Thus, integrating seamless product redemption won the heart of your users, and vigor them to come again and again.
HOLD SINGLE ONE ASK FOCUS
Everyone loves choices…. up to some levels. Offering multiple choices will snag it to paralysis.
Various options often subtract a sort of from the well-being rewards. So sometimes less is quite more worth. Keeping one offer at a time will lead to no-frills, no-hassle and chances will reinforce with styles of the brand.
TRY TO USE TIERS AS MULTIPLIERS
Best choice products proffer with a wide array of ways to earn points, consisting of user-generated content, review, feedback along answering queries.
Mentioned are magnificent ways for building community, and retain customers through BCP (Best Choice Products) are on a further level. BCP lets users multiple their points based on two VIP levels i.e. Bronze, Silver, and Gold.
OFFERS REWARDS USER-GENERATED FEEDBACKS
Fan base powers are one of the best ways for offering rewards on user’s positive experiences with a particular brand. Each of the company allows their members to receive points by publishing their brands on social platforms, more you will promote more you will earn the points.
It’s time to know more about well-benefited Loyalty programs that helps for retaining your customers in lesser time-span; we have collected the best eCommerce Loyalty programs software’s that helps in withholding customers for your business. Let’s take some insightful look at it…
BEST LOYALTY PROGRAMS TOOLS:
1. Antavo
Antavo is one of the leading customer retention software, that helps retailers and fashion business holders, it proffers personalized, meaningful experiences for fostering loyalty rewards cards in the recent era.
| Founded In | 2012 |
| Availability for Demo | Fill details and get instant Demo |
| Core Capabilities | Loyalty Logic Gamification Rewards Campaigns Profiling Loyalty AI and many more |
| Offered Products | Customer Data Management Recognization Loyalty Programs Loyalty Automation Omnichannel Approach |
| Loyalty Program Types | Earn & Burn Tiered Programs Perks Programs Gamified Programs Hybrid Programs |
| Integrations | Marketing Automation: Oracle Dot Digital Emarsys Listrak Salesforce CRM: Oddo Salesforce Sales Cloud Ecommerce: Magento Shopify Shopify Plus and many more |
| Pricing Plan | In-store Mobile Wallet Solution In-store Loyalty Experience Kiosk Ecommerce Solution Loyalty 360 Solutions Note: Contact sales team for Pricing |
| Real-time Benefits | Improve KPIs Gear up in-store experience via Omnichannel Personalized Touch via customer profiling Boost Marketing Automation Make CRM actionable and others |
| Clientele | LVR Privilege Beerhawk Beer Tokens and many more |
| Official Website | https://antavo.com/ |
2. Growave
Growave is an all-in-one marketing platform that helps businesses reach, engage, and convert their customers. The app offers various tools, such as Reviews, Wishlists, Q&A, Loyalty and Referral, Social login, Instagram galleries, and more. With Growave you can design both point-based and VIP tier-based rewards programs for your Shopify store.
Furthermore, the app promotes re-engagement by reminding shoppers to join the loyalty program, redeem points, and use available rewards through emails. So, if you’re looking for a Shopify app to help you build a loyal customer base, Growave is the best choice.
| Founded In | 2014 |
| Availability for Demo | Schedule with just a few clicks |
| Top Features | Loyalty & Rewards Automated emails VIP tiers Referral program Loyalty points for low-valued currencies Nudges and popups |
| Offered Products | Loyalty programs Wishlists Reviews Social login Q & A |
| Partners | The4 Omnisend Searchanise 300cbt SSDC |
| Integrations | Shopify Shopify POS |
| Pricing Plan | Starter – $29/M |
| Real-time Benefits | Easy migration Effortless integration Simple to use All under one dashboard Excellent customer service |
| Clientele | Kookai Inkbox, Mustela, Dermalogica, Tupperware |
| Official Website | https://growave.io |
3. AppVirality
AppVirality is second in our list; it helps you to retain customers with a specially designed eCommerce business strategies along with easy to go solutions that are widely available for Web and Mobile devices.
| Founded In | 2014 |
| Free Trial Availability | 14 Days |
| Request a Demo | Just a single click away |
| Top Features | Auto Synced A/B Testing Approved Powerful Reporting Custom Domain Automate Rewards Webhooks and Rest API’s |
| Offered Products | Referrals for Mobile Apps Referrals for Saas |
| Pricing Plan | Mobile: Custom- Contact Sales Team SaaS: Basic – $199/M Growth – Custom [contact sales team] |
| Real-time Benefits | Powerful User interface Easy to use Loyalty integration with ease Seamless Rewards configurations Advance Analyze and Optimization |
| Clientele | Phone Pe MakeMyTrip BillMo BigBasket Redbus.in and many more |
| Official Website | https://www.appvirality.com/loyalty-ecommerce |
4. LoyaltyLion
LoyaltyLion is yet another benefited loyalty tools, it offers data-driven loyalty programs as unique as your brand’s demand. It increases customer retention and spends, and trusted by thousands of fast-growing eCommerce merchants globally.
| Founded In | 2012 |
| Availability for Demo | Fill data and get an insightful view |
| Top Features | Loyalty Points and Rewards Meaningful Loyalty Interaction Branded Loyalty experiences Loyal customer advocates Data-driven loyalty insights |
| Offered Industry | Health & wellness Beauty & Cosmetic Fashion & Apparel |
| Integrations | Shopify Shopify Plus Magento BigCommerce Shopify POS |
| Pricing Plan | Small business – $159 /M Classic – $399/M Advanced – 699/M |
| Real-time Benefits | Effortless Integration Customization Customer Communication Increased Visibility Analytics and Insights and many others |
| Partners | BVACCEL Oracle + Bronto CODE Diff ELS Media INVIQA and others |
| Clientele | The Chive Skinny Dip Ancient Nutrition The Hummingbird Bakery 100% Pure Pulse |
| Official Website | https://loyaltylion.com/ |
5. Capillary
Capillary founded back in 2008 with the aim of boosting up repeat sales with a personalized customer loyalty program that includes branding improvement, ensures existing customers to keep coming back via providing intelligent rewarding based on their behavior.
| Founded In | 2008 |
| Availability for Demo | Contact Support Team |
| Top Features | Customer Data Management Campaign Manager Data-Driven Marketing Management Omni-channel Customer Engagement Loyalty Program Management Advanced Loyalty Program Platform |
| Offered Solutions | Retails Fashion & Apparels Restaurants Consumers Goods Hypermarkets |
| Pricing Plan | Connect with Sales Team |
| Real-time Benefits | Omnichannel Data Capture Deep Consumer Analysis Automated Business insights Retail Store Insights Offer Intelligent Rewards Personalize Customer Engagement Journey Builder Real-time Dynamics Offers Streamline orders and management and etc. |
| Clientele | Pizza Hut KFC Puma Kalyan Jewellers Aditya Birla Fashion & Retail Aster Pharmacy and others |
| Official Website | https://www.capillarytech.com/products/loyalty-plus/ |
6. Goody
Goody opens up a new opportunity in 2013, it proffers full-stack solutions for the loyalty program, marketing, and CRM in one shot, with feature-rich reward programs which assist some of the renowned brands for accomplishing their objectives.
| Founded In | 2013 |
| Availability for Demo | Just a one click away |
| Top Features | Loyalty & Rewards Coupons Customer Management Ecommerce Marketing Automation Software Customer Feedback & NPS Reporting & Analysis |
| Offered Products | Loyalty Program Rewards Program CRM Marketing Automation Net promoter Score Enterprise Hardware |
| Integrations | Kounta Cin7 MailChimp Shopify Magento Vend Bepoz Minfos ShortCuts and many others |
| Pricing Plan | Basic Professional Enterprise Note: Contact sales team for Quotation |
| Real-time Benefits | Create & manage rewards Cross-promote business Encourage customers to revisit Easy Redemption coupons Customer Segmentation Monthly digest reminders Store & client level Tracking and etc.. |
| Clientele | Lawrenson Group McCafe Rewards Antdote Pharmacies Host Accommodation Caltex Petrochem and many others |
| Official Website | https://goodyhq.com/ |
7. Pobuca Loyalty
Pobuca stands out with powerful loyalty solutions, which are useful for building customer loyalty that develops and grows repeat customers along with business growth.
| Founded In | 2000 |
| Availability for Demo | Yes, Available |
| Top Features | Campaign Management Survey & Landing Pages Website Tracking Loyalty & Rewards Customer touchPoints Advanced Reporting Predictive marketing Proximity marketing |
| Pricing Plan | Standard Enterprise Note: Contact to Sales Team |
| Real-time Benefits | Customer Segmentation Customize survey and Landing pages Tracks online activity Customer behavioral analytics |
| Clientele | Schneider Electric Henkel Blugr GANT Vero and other |
| Official Website | https://loyalty.pobuca.com/ |
8. Loopy Loyalty
Loopy Loyalty platform will marketize your brand alongside your customer’s credits card in Apple Wallet and Google Pay, Loopy is best aka complete loyalty solution for increasing customer loyalty via digital stamps.
| Founded In | 2012 |
| Schedule Live Demo | Available |
| Free Trial Accessibility | Yes |
| Top Features | Live in 15 minutes Mobile Wallet Enabled Caters Loyalty & Traffic No POS Needed Advanced Customer Insights Data Integrity Location-Based Messages Unlimited Cards |
| Loyalty Program Types | Coffee Shop Rewards Card Restaurant Loyalty Card Hair Salon Loyalty Card Massage Parlor Loyalty Card Dog Walking reward Card Surf Lessons Loyalty Card |
| Pricing Plan | Starter – 15$/M Growth – 39$/M Ultimate – 50$/M |
| Real-time Benefits | Sufficient clutter in the customer’s wallet Personalization as its best Mobile Wallet Benefits |
| Clientele | Beamer’s Coffee Bar Bojangles Coffee House |
| Official Website | https://loopyloyalty.com/ |
9. TapMango
TapMango is one of the best comprehensive, fully-customized, flexible, and scalable customer loyalty programs in the current market era that caters hundreds of positive conversions.
| Founded In | 2012 |
| Request for Free Demo | Just a single click away |
| Industry Specific | Automotive Beauty Clothing Coffee Shops & Cafes Consignment Shops Entertainment Food Golf Game Shops Health & Wellness Nutrition Sport & Fitness and many others |
| Integrations | POS Integration: Vend Square LightSpeed Retail Toast Clover Shopify Open API and more |
| Pricing Plan | Contact Sales Team |
| Real-time Benefits | Customers Back-more often time Acquire New customers Generate Untapped Revenue Seamless POS Integration |
| Clientele | Supercuts Nutrishop TotalNutrition Chocolate Factory Metro PCS |
| Official Website | https://www.tapmango.com/ |
10. Annex Cloud
Annex Cloud is a leading customer marketing platform for leading brands and retailers for engaging millions of customers at every scale with proven customer loyalty, referral marketing, and user-generated content software solutions for gaining more conversions.
| Founded In | 2010 |
| Availability for Demo | Just a single click away |
| Top Features | Customer Loyalty Cloud Referral Marketing Cloud User-Generated Content Cloud |
| Strategies Enhancement | Customer Advocacy Customer Engagement Content Marketing Merchandising CRM & Customer Data |
| Offered Solutions | Customer Acquisition Conversion Customer Retention and others |
| Industries Covered | Retailers Manufacturers CPG Hospitality Telecommunication |
| List of Products | Customer Loyalty Online Loyalty Omni-channel Loyalty Social Loyalty Gamification Referral Marketing Programs Visual commerce Contests and others |
| Integrations | eCommerce Platform: Salesforce commerce cloud Oracle SAP Digital River CRM: Salesforce Oracle Microsoft Dynamics Email Services: Oracle responses Adobe Campaign and many more |
| Clientele | Anastasia HP NBC Universal Wilsons Leather and others |
| Official Website | https://www.annexcloud.com/ |
11.CandyBar
CandyBar established in 2016, it offers customer loyalty rewards programs that bring back to customers for second, third and even twenty-fifth times and make them feel to purchase.
| Founded In | 2016 |
| Free Trial Availability | 30 Days |
| Top Features | Unlimited stamps and customers Instant customer feedback Track program performance Real-time customer activity Reward Expiry reminders Customer Referral program Pre-paid packages |
| Pricing Plan | Standard – 45$/Monthly Enterprise – 3,999$/Yearly |
| Real-time Benefits | Increase Repeat sales Quick to set up in-store Super easy to use Advanced customer Insights Quick Customer support |
| Suited Industries | Food & Drink Retail Salons & Spas Florists Pet Stores Automotives |
| Clientele | The Daily cut The Mission Juice FRUCE NunSong Yee and etc.. |
| Official Website | https://www.candybar.co/ |
12. Perkville
Perkville provides all in one referral and rewards program that seamlessly integrates with POS, and helps for increasing referrals, retention ratio, and generates social media connections seamlessly.
| Founded In | 2012 |
| Availability of Free Demo | Just a few clicks away |
| Top Features | Branding Earning Redeeming Referrals Promotions Social Media Reporting Multi-Location Capabilities Security |
| Working Methodology | Reward -> Integrate -> Retain -> Grow |
| Industries Solutions | Yoga Gyms Retail Salons |
| Featured Partners | ABC Financial Mindbody LightSpeed CSI software Jonas Fitness Motionsoft Vend and many others |
| Pricing Plan | Contact Sales Team |
| Real-time Benefits | Increase in Revenue Keep customers engaged with custom rewards More Social presence Synchronized Reward Programs |
| Clientele | 02 Fitness 4Xercise4less and others |
| Official Website | https://www.perkville.com/ |
13. Smile.io
Smile.io turns up hard-earned sales intro repeat customers, which maximizes customer acquisition effort and turn transactional sales into passionate brand advocates for your business.
| Founded In | 2012 |
| Book A Demo | Available on Request |
| Offered Products | Points VIP Referrals Smile UI Smile Admin |
| Pricing Plan | Starter – $49/M Growth – $199/M Pro – $599/M |
| Real-time Benefits | Fascinating User experiences Easy & Intuitive programs Seamless Integration More positive conversions Streamlining Sales operations |
| Partners | Agency Partners: BVACCEL Retention + eCommerce fulfillment Roswell Studios Technology Partner: MailChimp KLAVIYO Shopify Shopify Plus BigCommerce |
| Clientele | Mpix Evy’s Tree Packlane Polaroid Inkbox and others |
| Official Website | https://smile.io/ |
14. FiveStars
FiveStars spreads out local love by putting legs-in 2011; it supports local businesses for getting more rewarding in this fast era. FiveStars offers rewards likewise birthday, holidays, and even on your first ever visit. Isn’t it sounds enchanting?
| Founded In | 2011 |
| Top Features | Create unique reward Programs Build customer Database Connect to customers Automatically |
| Business Solutions | Apparel Bakery Coffee Restaurant Retail Salon, and Spa |
| Offered Products | Customer Acquisition Management Payments Management Loyalty & Retentions Marketing Automation Promotions Love Local Network Clover Reward App |
| Pricing Plan | Lite Performance Unlimited Note: Contact the Sales team for pricing |
| Clientele | Max Fit Sports A2 Comics Hideout Indoor Playground |
| Real-time Benefits | Increase Retention Improve Profit Margin Significant Reward Programs |
| Official Website | https://www.fivestars.com/ |
15. YotPo
YotPo loyalty program is in our most intellectual list, it offers an eCommerce loyalty platform that accelerates growth for customer reviews, visual marketing, loyalty programs, and referrals along with building brand impact by cultivating them to happy customers.
| Founded In | 2011 |
| Availability for Demo | On Request |
| Top Features | Reviews & Ratings Management Loyalty & Referrals Visual Marketing Consumer Insights Management |
| Integrations | Shopify Shopify Plus Magento Salesforce commerce cloud BigCommerce Facebook and many others |
| Pricing Plan | Free – Up to 50 Monthly orders Premium – So much of big surprises with this package Note: Contact the Sales team for demo and price |
| Real-time Benefits | Increase sales with social proof Create an impact on search & social Deep understandable consumer insights Helps for building better buyers journey |
| Clientele | UNTUCKit GoPra Puravide bracelters Everlast Away and others |
| Official Website | https://www.yotpo.com/ |
16. Kangaroo Rewards
Kangaroo proffers solutions that increase sales and helps you to drive traffic with powerful loyalty technology that motivates business objectives.
| Founded In | 2009 |
| Schedule Demo | Just a one click away |
| Top Features | Personalize brand strategy Quick scan feasibility Send out Automates relevant offers Sales Measure| Management Technical Support Unlimited Marketing campaigns Customer Acquisition referral module and others |
| Offered Products | Customer Loyalty Programs Customer Retention Programs |
| Languages supported | English François Portuguese Dutch |
| Pricing Plan | Starts from $149/M PS: You can customize a plan based on the need |
| Real-time Benefits | Allows to engage more Effective loyalty programs Boost Peak-up sales timing, traffic booster More positive conversions |
| Business Segments | Restaurants Grocery Shops Health Fitness salons & Spas Florist Boutiques Pet Shops Retailers & Services Online store and many others |
| Clientele | VERT Deport 74 Muscle Depot |
| Official Website | https://www.kangaroorewards.com/ |
17. Open Loyalty
Finally yet importantly open Loyalty; it is all in one bunch of loyalty solutions that can be customized, scalable, and open source. It offers dedicated loyalty applications developed for large-scale projects proven by partners.
| Founded In | 2017 |
| Top Features | 360 Customer View Customers Segmentation Omnichannel Tracking & Transactions Reward Behaviour Understanding Levels Management Levels Gamification Rewards Management Advanced Targeting Merchants Management |
| Offered Application | Retail and eCommerce Sales Departments Mobile Loyalty applications Startups |
| Loyalty Program Types | OS Edition Enterprise Edition |
| Language Supported | German Spanish English |
| Pricing Plan | Contact support team |
| Real-time Benefits | Foster in the Market Fully-flexed customizable Developer Friendly Flexible and Scalable Defined Documentations |
| Partners | Motherapp ITC Group Isobar ScanTrust Fisha Cometari Imagina FLS and many others |
| Official Website | https://www.openloyalty.io/ |
Final Recommendation:
Market necessities have risen up with the latest trends and demands, so being modernized is worth keeping, organizing rewarding programs for your loyal customers are the most salient thing to implement primarily. We have narrated valued, well-connected concerned behind reckoning on Loyalty programs.
Although, eCommerce strategies play an essential role in retaining your loyal customers by pleasing their dictated needs. Hence, choosing the best eCommerce Loyalty tools deserving, at the same time identifying the best aka beneficial Loyalty programs is also important.
Hope narrated Loyalty programs list will help you for attaining business goals, although if you’re in dilemma for relying upon the best loyalty tools or in search of real-time eCommerce web development consultation then draw closer to Us.
Ronak Meghani
