Advaning is a US-based company that is dedicated to professional design and manufacturing of a wide variety of outdoor retractable awnings and shade solution for both residential and commercial applications. Advaning being in both B2B and B2C business needed a platform to showcase their wide variety of products and to also provide them with a virtual walkthrough of how the awning will look like in their apartments and houses. Despite its multifaceted uses, sellers were not able to reach a lot of customers and the customers were always left with a limited number of options. This case study evaluates the contribution of Magneto web development services in setting up an online showcase and information portal for Advaning.
Several factors hold back sale of Advaning awning & shades
To overcome the above problems the client wanted to develop an online portal where the buyers can see their product and get a virtual tour of how the product will look like, which product suits him the best and how to install them. The web portal also has option for live chat with customer care executives where people can ask their queries live.
The success of Advaning awning is evident from the fact that the sales of advaning is rising linearly and also the customers visiting the site. Over a period of time, Advaning has come up with 7 different products, each with its own distinct advantage and customer experience. Moreover, it has extended the platform to 11 popular authorized dealers across which speaks a lot about the market credibility.
Advaning Classic C-series Awnings are in demand these days in all the segments and the company is offering more discounts to increase its sales of that same product. Their simple design, aesthetic look, and user-friendly features deliver high value to customers making it more popular among them.
From a business perspective, how does having an online web portal with the strong base and customer oriented features can take companies to new levels in the competitive market. Advaning here has tried doing a lot of creative things through the website which has helped it in extending their customer base. This online platform is the need of today and the success majorly depends upon improving and maintaining what it has right now