Established in 1965, Aljazira is Bahrain’s first supermarket chain, known for delivering a diverse selection of globally sourced products at competitive prices. With six stores across Bahrain in Adliya, Budaiya, Buquwah, Jasra, Juffair, and Zinj, Aljazira has successfully maintained its relevance in a dynamic retail market.
Bahrain
24 weeks
Grocery & Supermarket Retail
eCommerce Development
UI/UX Enhancement
Custom Integrations
Mobile App Development
Magento
Swift
Kotlin
Key Objectives
Aljazira was facing issues with its existing store and needed to modernize its digital presence. They collaborated with us to develop a robust eCommerce platform and mobile application that mirrored the in-store experience. We used Magento for seamlessly managing high traffic, and integrated real-time inventory tracking to ensure better customer satisfaction and operational efficiency.
Core Challenges
Mobile Responsiveness
With over 45% of customers favoring mobile shopping, ensuring a flawless mobile experience became crucial for Aljazira to retain users and enhance satisfaction on smaller screens.
Scalability and Performance
As a premier supermarket brand, Aljazira needed a robust system capable of handling heavy website traffic seamlessly, maintaining high-speed performance during peak shopping seasons and promotions.
Real-Time Inventory Integration
Efficient synchronization of inventory between physical stores and the online platform was critical to avoid mismatches, ensuring accurate stock availability and boosting customer trust in online shopping.
In-Store Shopping Experience
Aljazira sought to replicate its personalized, customer-centric experience online, creating a digital space that mirrored the premium service standards of its physical supermarket locations.
Customer Retention and Loyalty
To strengthen customer relationships, Aljazira was looking to design a rewarding loyalty program aimed at boosting engagement, driving repeat purchases, and fostering long-term brand loyalty.
Results
Enhanced Navigation and UI/UX
We helped Aljazira design their eCommerce platform with intuitive navigation and streamlined browsing, enabling customers to explore product categories effortlessly and complete their grocery shopping efficiently. It will help to reflect the brand’s commitment to user convenience.
Optimized Mobile Experience
Our mobile development team helped Aljazira to get a fully responsive mobile design that ensured smooth shopping on smartphones. It will significantly enhance their user convenience, increasing mobile traffic and boosting conversion rates with optimized checkout processes.
Advanced Inventory Management
By integrating Aljazira’s ERP system, we helped to deliver real-time inventory synchronization. It ensures precise stock tracking across physical stores and the online platform, for delivering better operational efficiency and customer trust.
Customer Loyalty Program Implementation
We helped Aljazira introduce a digital loyalty initiative, allowing customers to seamlessly earn and redeem rewards, fostering retention, encouraging repeat purchases, and strengthening long-term brand loyalty.
Personalized Shopping Experience
To deliver bespoke AI-powered recommendations, we helped Aljazira to provide a tailored product suggestion for their end-users based on individual purchase histories and preferences. It will help to deliver a personalized shopping experience that will help to boost satisfaction and conversion.
Mobile Application Development
We used Swift and Kotlin to develop a native mobile app for Aljazira. It helped the client deliver a modern UI/UX design, mobile-optimized browsing, seamless loyalty program integration, and personalized notifications, offering an engaging and intuitive grocery shopping experience.
