Readymade Solutions

Explore the best ready to launch solutions that are highly scalable at affordable prices.

We help your business to become a brand by putting your customers at focus.

Arabian Ceramics

Business earned new customers, new channels of revenue, improved customer reach in short span with the help of eCommerce presence. Customer retention rate was improved and customer reach was increased 3 times.

Arabian Ceramics

The ask

Arabian Ceramics, founded in 2006, is one of the Middle East’s largest producers of ceramic tiles and porcelains. They want to create immersive experiences through conceptualization and design that will meet the needs of customers and turn them into a reality.

Arabian Ceramics mainly serve in Saudi Arabia and are exporters for Europe as well.

For almost 14 years, they have been designing and manufacturing floor and wall coverings for public, commercial, and residential settings.

Their company was only operating in an offline mode, and they wanted to open an online store.

Common issues faced

  • There was no eCommerce website for the company. They only had the enquiry website.
  • They were solely functioning through their physical stores, but they wanted to expand into the B2C sector as well.
  • The existing website was allowing B2B customers to only enquire about the product. They couldn’t interact more with the business and transaction completion was taking longer time.
  • B2B customers’ purchasing habits were changing with time, and demand for online stores was growing.
  • Arabian Ceramics wanted to create a better platform for B2B customers.
  • Their B2B partners included architects and interior designers and they wanted to further explore the monetization through these customers.
90

Increased Traffic

50

Increased Conversion

60

Increased Revenue

Arabian Ceramics

The solution

We digitally revamped the current business and expanded it into the e-commerce market. We designed a website with an aesthetically attractive user interface, seamless navigation, and an intuitive user experience.

Arabic Ceramics’ new eCommerce store has attracted new B2C clients as well as onboarded existing B2B customers.

We performed ERP and Microsoft dynamics integration for Arabic Ceramics.

Arabian Ceramics

Benefits

  • With the advent into the eCommerce industry, Arabic Ceramics could develop a newer client base, i.e., B2C in addition to B2B.
  • The company’s cost efficiency improved as they earned more income without investing more in labour or the storefront.
  • This allowed customers to continue doing business as usual, and they began receiving a better purchasing experience through a website as opposed to the offline mode. The customer retention rate was thus maintained.
  • Order management has become simpler as a result of ERP integration.
  • Architects could register on the website and refer their clients to Arabic Ceramics.
  • For purchases made by referrals through architects, architects will earn a commission. This increased customer loyalty and broadened the customer base.
  • B2B customers can order items in bulk with ease. They could quote their prices for these bulk orders, request for samples and interact more with the business. This had a positive effect on customer interaction.

Facts & figures

Expanding into the e-commerce space drove impressive results in both revenue and engagement.

The customer retention rate has significantly increased.

Arabian Ceramics
Arabian Ceramics

Responsive layouts

We designed the website that can be accessed with equal device from any device. The website pages we responsive and layouts.

were consistently designed for the ease of use of the customer. Customer convenience was addressed with the responsive website.

Arabian Ceramics

Take away

We digitally transformed Arabic Ceramic’s business and the transformation enabled them to have two channels of business, i.e., offline and online modes of business. The digital transformation has resulted in more channels of revenue, improved customer reach and expansion into new markets. Magneto IT solutions helped them digitize their business and channelize new avenues for growth.

Have a project in mind? We’d love to make your ideas into reality.

error: