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Ashrafs - Case Study

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Ashrafs W.L.L was established in 1913 and is considered as one of the oldest and esteemed distributors and retailers of Bahrain of all time. They are having multiple outlets and malls across various cities in Bahrain, and were successful in building a strong client base across different gulf countries. Lot of international customers were reaching their sales team on the phone and placing the orders, even sometimes they need to visit their offices to check on the order. This becomes one of the reason ashrafs wanted to build eCommerce platform so that their customers can have the ease to do the ordering from their homes and offices. They wanted to automate the online process, where the consumers can go through their product categories and can make efficient purchase. They were doing tremendous business offline but wanted to increase revenue through new sales channels to simplify the purchasing path of the online store. Magneto IT Solutions helped them by developing an eCommerce store and a Mobile application for both, Android and iOS from scratch. Moreover, In bahrain there were few brands that were popular among eCommerce selling. Being one of the reputed brand in kingdom, Client was willing to gain their trust of their loyal customers. Understanding the diversity of eCommerce market in kingdom, customer interest and UX elements Magneto have successfully delivered the application which is highly appreciated by the customers. This case study evaluates the support and trust of Magneto IT Solutions web and mobile development services in setting up the online presence for Ashrafs.

Common Issues faced by client for an Ecommerce store

  • The client had various loyalty and reward program for their customer in their business. Enabling and centralizing the loyalty point history for the online and offline customer was one of the big challenges for online store.
  • Since Ashraf’s is a very renowned brand, building an ecosystem which can handle a lot of users request at the same event without affecting the user experience was tough.
  • There was also the requirement for a customized interface where customers can change their selections according to their desired needs which delivers personalized offers and deals to the users.
  • Ashraf was having centric storage for all orders, customer data and sales order for their all outlet. They wanted to integrate this system to their online store to maintain real-time stock and inventory updates and to avoid data manipulation and manual updates.
  • On conducting the research, Magneto realized 3 out of 5 customers in Bahrain make a purchase from the mobile application. Considering more than 100 brands, support, accessibility, adaptability was one of the challenges.


Ashrafs, who are pioneers in selling wholesale and retail products in multiple industries for Kingdom of Bahrain. Magneto has developed a native mobile application and Ecommerce store for Ashrafs. Magneto helped client to develop a new online portal with highly user friendly UI design and vertical scrolling.


  • The client wanted to create a new multichannel with a clean and modern webshop that allows them to sell their products in an easy to use and mobile-friendly way.
  • Magneto provided some unique eCommerce Solutions which could build the same trust factor to the end-user as their offline/traditional B2C business.
  • As the client was about to enter the eCommerce market for the very first time, Magneto analyzed all their requirements and provided a unique and user-friendly eCommerce Solution.
  • Magneto understood the main idea and concept of the client and tackled the situation by thorough analysis to gain an utmost understanding of the client`s requirements and helped them to fulfill their vision.
  • Being more SEO friendly and increase in sales has been a goal for the client and as they continue their work with Magneto on their internal processes, they expect an even bigger increase regarding sales and conversion rates.
  • In particular, the Client was looking to offer a unique personalized product, in a simple and affordable way which has assured with highly intuitive user experience from the store.
  • Magneto successfully integrated the web solution with their ERP system with some customization on the connector part.

Facts and Figures

Ashrafs have thrived due to its business agility and by staying ahead with advanced technology and trends. The brand has heavily invested in curated collection of electronics, homeware and FMCG products which draws the impressive customer base in the web store. Keeping in mind the customers as their greatest assets they have received appreciations and numerous awards and the store has now endured a special place in the hearts of the people.

Take Away

This case study demonstrates the cascading efforts that were put by Magneto IT Solutions and accompanied client about accelerating their online business and enabling high-performance solution with a proven and structured methodologies.

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