Founded in 1895, Bablas is a distinguished UK-based jewelry retailer specializing in luxury jewelry, watch straps, and accessories. As an authorized retailer and certified service center, Bablas excels in providing top-tier repairs, servicing, and accessory sales, all carried out in a cutting-edge Swiss-standard workshop. Known for its craftsmanship and enduring legacy, Bablas remains a symbol of excellence and quality.
United Kingdom
12 weeks
Jewelry & Accessories
eCommerce Development
UI/UX Enhancement
Custom Integrations
Magento
Key Objectives
Bablas was looking to modernize their store. They approached us to transform their eCommerce platform, enhance product navigation, and integrate custom solutions for a better shopping experience, while also integrating modern solutions like an auto-currency switcher and an advanced booking system. We use Magento and help them to get a seamless online jewelry store that drives conversion.
Core Challenges
Outdated Static Web Design
The website’s outdated, static design hampers smooth navigation, reducing user satisfaction and engagement while offering a poor overall browsing experience.
Inefficient Navigation System
Confusing navigation complicates selecting the right watch straps, resulting in customer dissatisfaction due to frequent mismatches and increased product returns.
Outdated Appointment Booking
Relying on a telephone-based appointment system fails to meet modern standards, leading to inconvenience for users and adversely impacting customer retention rates.
International Pricing Barrier
Displaying prices exclusively in GBP poses challenges for international customers, hindering seamless transactions and negatively affecting global order conversion rates.
Results
Enhanced Navigation System
To enhance the Bablas store navigation process we used a custom product navigation system. It allows the customers to effortlessly locate suitable watch straps, thereby streamlining the shopping experience and reducing order mismatches.
Localized Pricing Feature
We helped Bablas to improve its pricing features by adding an advanced auto-currency switcher. It helps them to automatically detect users’ locations to display prices in their local currency, resolving issues with international transactions and improving global accessibility.
Optimized Product Search
To deliver a better search experience, we implemented an Elastic Search and tailored product listings, that can help to search a personalized strap finder. These features were developed to ensure customers can easily and quickly discover the right products, which further boosts the shopping experience significantly.
Modernized Website Design
The website was completely redesigned with dynamic pages, seamless navigation, and updated UI/UX features, resulting in increased customer engagement and noticeably lower bounce rates for Bablas.
Streamlined Appointment Booking
The outdated telephone appointment system was replaced with an efficient in-store booking feature, simplifying customer scheduling and improving overall order management and user convenience for the client.
