Dreem Distillery is a luxury wellness brand that deals in high-end CBD-based sleep and relaxation products. Dedicated to science-formulated products, the brand provides a variety of products aimed at improving well-being and inducing restful sleep.
UK
10 weeks
Health & Wellness
Key Objectives
Dreem Distillery, a prominent wellness brand from the UK, needed assistance in optimizing account pages, email alerts, and the login page to minimize app dependencies. They also needed help with content engagement. To accomplish these goals, we used Shopify Plus and ensured optimized solutions for the brand.
Core Challenges
Inappropriate Resource Utilization
Handling more than one task within the allocated project time and keeping things transparent was a major challenge for the brand. The challenge lay in monitoring progress well, prioritizing, and acquiring client approvals before implementation.
Absence of Gift With Purchase (GWP) Solution
Getting an automated system for GWP for “Subscribe and Save” purchases following certain conditions of orders posed a major challenge. They were previously plagued with difficulties ensuring timely eligibility checks while not interfering with the store’s current checkout as well as the cart process.
Substantial App Reliance
Dreem Distillery was dependent on several third-party applications, which had an impact on store performance and loading times. The task was to substitute these applications with Shopify-native alternatives without sacrificing essential features or user experience.
Problems with User Experience
Dreem Distillery was facing issues with their login page, account pages, and email alerts. It required UI/UX enhancements to improve functionality while ensuring a seamless, branded, and consistent experience across all customer touchpoints.
Need Revamping For Content Engagement
The home page, blog pages, and article pages of the Dreem Journal required a systematic overhaul to enhance readability and user interaction. The task was to redesign these pages while ensuring brand continuity and simple navigation.
Results
Structured Workflow for Task Management
To maximize time and resources, we implemented Trello-based tracking for task assignments, progress updates, and approvals. This provided transparency, streamlined execution, and improved alignment between client expectations and development work.
Custom Shopify Plus GWP Integration
We developed a fully automated Gift Purchase solution that seamlessly verified order eligibility and issued rewards. This implementation ensured accurate tracking, minimized errors, and enhanced the overall shopping experience.
Optimization of Store Performance
By analyzing existing third-party apps, we replaced them with Shopify-native features and custom code solutions. This significantly improved store speed, efficiency, and maintainability while reducing reliance on external plugins.
Refined User Interface for Account & Login Pages
We redesigned the login and account pages with an improved layout, intuitive navigation, and optimized email notifications. This ensured a seamless brand experience while making user interactions more intuitive and engaging.
Dreem Journal Revamp for Better Engagement
We revamped the existing Dreem journal page, blog pages, and article layouts to enhance content visibility. The updated design improved readability, increased engagement, and provided a seamless browsing experience for customers.
