Featherdown - Glamping Site Booking Business Case Study

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By delivering a unique client experience, the website assisted in promoting the glamping industry and increasing revenue for the company.

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The ask

Camping addresses the escapism to unwind in real nature, but serenity-obsessed people couldn’t compromise on comfort and luxury. The client had the concept of a Glamping site, a blend of camping and glamorous living at the farm site. For this idea, the client wanted to develop a portal from where customers can book camps and at the same time be able to manage the inventory with enhanced accountability.

Common issues faced

  • The client was facing problems managing the customer’s requests from the different regions.
  • It has become tough for his team to deal with customers on the phone about the inquiry and give them updates.
  • Dealing with clients from the different European countries was becoming tough, and managing their details simultaneously was inconsistent and needed more manpower.
  • Checking the camping site based on the request from the customers was taking a lot of time to give them an update about it.
  • Based on the Customers’ inquiries about the camping site for different locations, Giving them status about the availability of camps was a lot of time-consuming.
  • Clients were facing the issue of managing the payments from the customers.
  • Manual handling of inventory and records updation has become a surpassing issue.

Increased Traffic


Increased Conversion


Increased Revenue

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We conducted research, studied, and understood core areas of the glamping industry. We prepared a list of features that could be ideal for the client glamping website based on our research. This case study portrays the contribution of Magneto development services in delivering reliable solutions to the client

Facts & figures

The proof for success is an expansion of farm sites in the USA in addition to leading European countries. There are already 64 farm sites running successfully, and the average customer review is 9.5/10, with more than 35% repeat customer rate. In a few months, clients have experienced a significant improvement in revenue. As we have integrated the website with backend inventory software, handling and managing sales accounts were automated. By getting heavy traffic from the Netherlands, we have developed another website for customers in the Netherlands. Sales and revenue were improved up to 6 times.

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Responsive Layout

Featherdown needed a mobile-friendly website, so we built one for them. We tested the web pages on various mobile devices to ensure that they function correctly. Furthermore, the navigation and content categories were designed so that clients get a consistent experience.

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Take Away

The case study summarizes the magnificent support a competent web development platform can offer to a local or national level business. With the highly customized services delivered by Magneto IT, all your web service queries converge to a single answer, the ultimate commitment of 360 degrees quality for the best.

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