Kavalani - Industrial, Construction and Marine Equipment Case Study

Kavalani

Ecommerce shop aided Kavalani in entering a new consumer group while also improving the experience of existing customers digitally converted and seamless processing.

Kavalani

The ask

Kavalani & Sons is a firm based in the Kingdom of Bahrain that supplies Industrial, Construction & Marine products with a portfolio of more than 60,000 products & represents more than 150 brands from the world’s market of leading brands from across the globe.
They were serving in B2B market and were an established name in Bahrain and Saudi Arabia.
Kavalani only dealt with and supplied products to retailers via offline channels of sales.

Common issues faced

  • Kavalani had no ecommerce presence for their business. They were operating only through their physical stores across Bahrain.
  • They wanted to enter the B2C market as well. But did not want to invest more in a physical store front.
  • The purchasing habits of B2B customers have evolved over time, and the demand for online stores was growing.
  • B2B customers want to quote their prices and interact with the company more. But it was becoming difficult in the offline mode of business.
  • Kavalani wanted to attract new customers from different market segments.
90

Increased Traffic

50

Increased Conversion

60

Increased Revenue

Kavalani

The solution

We help Kavalani to set up e-commerce stores, which would allow the company to operate 24 hours a day, seven days a week and transform the existing business digitally, and extend it into the e-commerce space. We created a website that offered an aesthetically pleasing UI, smooth navigation, and an intuitive user experience.
Kavalani, the new eCommerce store, is welcoming new B2C customers alongside existing B2B customers.

Kavalani

Benefits

  • With its entry into the eCommerce market, Kavalani could expand into a newer customer base, i.e., B2C along with B2B.
  • Sales will improve at eCommerce stores due to the cross-selling and upselling of products. This feature was probably the best because of its relevance to the industry in which Kavalani works.
  • Existing customers from the B2B market, received their own credentials to access the website. This allowed customers to continue doing business as usual, and they began receiving a better purchasing experience through a website as opposed to the offline mode.

Facts & figures

Expanding into the e-commerce space will drive impressive results in both revenue and engagement. In the future, we plan to improve the reach of the eCommerce store with our digital marketing services.

Kavalani
Kavalani

Responsive layouts

We created a mobile-friendly template for Kavalani’s website. We made certain that all webpages work smoothly on all mobile devices. In addition, the navigation, product placement, and content categories were created in such a way that the customer had a consistent experience.

Kavalani

Take Away

We digitally transformed Kavalani’s business and the transformation made Kavalani have more than one, i.e., an in-store and an online mode of business. The digital transformation results in more channels of revenue, improved customer reach, and expansion into new markets. Magneto IT solutions helped them digitize their business and channelize new avenues for growth.

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