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With the help of eCommerce transformation, a channel for sustainable growth, automated processes and multiple revenue channels have contributed in 1.5 times increase in sales.


The ask

Established in 1968, Khalaifat company is one of Bahrain’s most prestigious retailers and wholesale distributors in the Kingdom of Bahrain. They serve customers in Electronics, Household items, Furniture, Homeware sectors and provide customised kitchen solutions.

They have 5 outlets in various cities across Bahrain. Over time, they have developed a strong client base in the market across the Gulf countries.

Khalaifat operated only through the stores they had across Bahrain. Their objective was to increase their revenue and explore what more channels they could have for the same thing.

Common issues faced

  • Khalaifat were serving customers only through their brick-and-mortar store. Customers are accustomed to placing orders over the phone if they are unable to visit the store.
  • To serve such orders, employees had to visit the warehouse and manage the transaction manually.
  • Serving multiple such orders had become difficult. Order processing was complicated since it was difficult to monitor which items were placed, shipped, and delivered.
  • Khalaifat wanted to evaluate another channel for revenue generation.
  • They wanted to scale up the business without investing more in resources and physical store fronts.
  • Handling client inquiries and updating them on the status of their orders was time-consuming.

Increased Traffic


Increased Conversion


Increased Revenue



  • We suggested Khalaifat e-commerce stores, which would keep the business running 24 hours a day, seven days a week. We transformed the existing business digitally and extended it into the e-commerce space.
  • All the manual tasks, like routine logistics, payments, managing inventory, etc., were automated and integrated with the e-commerce environment.
  • Provided them with an omnichannel solution to have greater synergy across the business.


  • The Omnichannel solutions we provided, created better synergy across all channels by engaging with consumers through any channel they prefer. It provides a seamless shopping experience, no matter where or when the customer is buying it. It can be from a desktop, mobile device, or in the store.
  • Automation provided cost optimization. Automation has drastically reduced the amount of labor, time, and effort required for these tasks, making the processes more efficient and cost-effective.
  • Inventory management was simplified compared to doing it manually, since orders were managed in real-time.
  • Customer reviews helped them leverage the appreciation that they were receiving for products and service that they provide.
  • Using upselling, cross selling and bundling strategies encourages customers to buy more products in addition to the products they were already planning to buy.

Facts & figures

Khailafat’s online store’s success is evident from the increased sales and a huge base of happy customers. The seamless UI of the online store, along with the option to search and the simplified payment methods, make the customer’s experience better.


Responsive layouts

Well developed and tested layout for all devices including mobile phones and tablets, for responsive designs to give a consistent experience to users.


Take away

The digital transformation made Khalaifat have more than one, i.e., an in-store and an online mode of business. More revenue channels, improved customer reach, automated Product Delivery Solutions, improved efficiency, market expansion, and increased sales have all contributed to a significant increase in revenue.
Magneto IT solutions will also assist them in reaching new customers through our digital marketing services, and they will be able to leverage the eCommerce store for larger amounts.

Have a project in mind? We’d love to make your ideas into reality.