Re-Platforming Living It Up Store with Headless & Magento

Living It Up aimed to re-platform its online store to enhance customer experience, improve website speed, optimize the user interface, and provide seamless navigation for better conversions. They approached us to revamp their eCommerce platform and improve the overall shopping experience.

Absence of Standard Coding

The client’s tech team struggled with complicated coding, causing backend issues and impacting web store operations. 

Slow-Loading Webpage

The Living It Up’s existing website was not appropriate. They were facing issues with page loading speeds, which majorly hindered customer engagement, leading to higher bounce rates and lower conversions.

Poor Web Design

The client used to have an outdated UI/UX design that negatively impacted the brand’s reputation, making it difficult to attract and retain customers.

Inefficient Website Navigation

The website navigation of living it up was very complicated. It was creating major issues for the users to find out the right products. Eventually creating complex shopping process led to abandoned carts and lost revenue due to poor user experience.

Simplified UI Design

We used headless commerce, ReactJS for the frontend and Magento for the backend for the Living it Up. This provided flexibility, allowing us to deliver tailored solutions that significantly enhanced user experience, improved customer engagement, and strengthened overall brand perception.

Improved Website Navigation

By restructuring the website for the client, we introduced an intuitive navigation system, enabling customers to locate products effortlessly. This redesign boosted user satisfaction, increased ROI, and drove higher conversion rates by providing a seamless and enjoyable shopping experience.

Streamlined Coding Implementation

We redefined the coding framework to enhance website functionality, resulting in faster page loading, smoother operations, and improved reliability. These upgrades significantly enriched living it up’s shopping journey, driving stronger customer engagement and satisfaction.

Multi-Site Management

Through Magento’s multi-site capability, we empowered the client to oversee multiple stores using a unified backend. This streamlined operations, reduced management complexity, and lowered operational costs, ensuring scalable and efficient growth.

Third-Party Payment Gateway Integration

The integration of DivideByZero (DBZ) Gateway expanded payment options, facilitating a secure and frictionless checkout experience. This upgrade increased customer trust, enhanced purchase convenience, and contributed to improved conversion and  performance.

Flowbox Integration for Enhanced Customer Journey

We implemented Flowbox, a UGC platform for the client to deliver optimized customer engagement by improving SEO performance, driving more traffic, and increasing conversions. This integration enhanced the overall shopping experience and strengthened the client’s connection with their audience.