Louped is a leading USA-based luxury jewelry brand. Formerly known as "I Do Now I Don't”. They help to connect buyers and sellers of luxury jewelry, offering great deals and discounts. With expert gemologists, secure transactions, and an auction system, it ensures authenticity, safety, and exceptional value in a trusted online marketplace.
United States
20 weeks
Luxury & Jewelry eCommerce
Magento Re-platforming
Data Migration
UI/UX Enhancement
System Integration
Ongoing Support
Magento 2
Salesforce
Jira
Key Objectives
Louped, a leading USA-based jewelry eCommerce brand, was looking for an end-to-end transformation for its multi-vendor marketplace. They approached us to conduct a seamless data migration, advanced integrations, and intuitive UI/UX. We helped them to Re-platform its marketplace without hampering SEO performance, and data quality by approaching Magento’s strong capabilities for delivering a highly functional and more interactive online store.
Core Challenges
Complex Data Migration
Louped struggled with migrating over 400GB of product image data and other crucial eCommerce assets due to a lack of custom PHP tools. This resulted in errors, inconsistencies, and delays in the migration process.
Lack of Advanced Integration
The absence of efficient order management and system integration hindered productivity. Additionally, 25% of the data had to be migrated manually due to a lack of clear instructions, affecting overall efficiency.
Loss of Customer Trust
Rebranding from “I Do Now I Don’t” to “Louped” caused a decline in customer trust, leading to reduced website traffic and engagement.
Poor User Experience
Navigating the multi-vendor platform was challenging due to system inefficiencies. Vendors faced issues with product uploads, link navigation, and general usability, impacting overall user experience.
Outdated UI/UX Design
The platform lacked a modern and engaging UI/UX, leading to poor customer retention and lower engagement rates.
Results
Magento 2 Re-platforming & Data Migration
We successfully migrated all data, including product listings, orders, and customer information, ensuring 100% accuracy while preserving SEO rankings. This seamless migration enhanced website performance and reliability.
Seamless Salesforce & Magento Integration
Our team integrated Salesforce with Magento, enabling smoother order processing, automated data transfer, and enhanced image sorting. This improved overall system efficiency and streamlined operations.
Better User Experience with UI/UX Upgrades
We helped to transform the UI/UX design for Louped to improve navigation and visual appeal. This implementation resulted in higher engagement and a better customer journey.
Restoring Customer Trust & Brand Credibility
To address the impact of rebranding, we implemented trust-building strategies such as personalized email campaigns, popup guidance, and credibility-focused notifications. By gathering seller input, seeking customer feedback, and conducting regular User Acceptance Testing, we successfully enhanced customer engagement and reinstated confidence in the brand.
Optimized Multi-Vendor Management
We refined the marketplace structure to ensure smoother vendor onboarding, product management, and order processing, ultimately improving marketplace efficiency for Louped.
