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Powerlook is India's fastest-growing men's fashion brand, providing an exclusive collection of casual wear with a touch of Western style. It also offers an emerging eCommerce site for the latest menswear, boasting a huge base of style-savvy customers throughout India.

Country

India

Duration

52 weeks

Industry

Fashion & eCommerce

Services

Magento Development

SEO Optimization

UI/UX Enhancement

React Frontend

Support & Maintenance

Technologies

Magento

React

icon Key Objectives

Powerlook wanted to remodel its online store to improve backend operation efficiency, site navigation, and SEO performance, all while giving a more convenient purchasing experience. They contacted us with the goal of increasing their web performance, user experience, navigation, and search engine optimisation. We combine React (frontend) and Magento (backend) to boost web performance and traffic to meet their objective.

icon Core Challenges

No Structured Returns Process

Powerlook was facing issues with manual return handling, added workload and errors with their existing online store.

Backend Inefficiencies

Due to the lack of appropriate backend support, the brand was struggling with major technical problems that frequently locked out customers from using the web features.

Poor Navigation & Cart Abandonment

With the unstructured and poor navigation, the brand was facing a problem in delivering the best experience to its customers, resulting in difficulty in shopping and making purchases.

Server Misconfiguration

An incorrectly set-up server resulted in instability and poor performance for the Poweelooks online store.

Unused Extensions Slowing Website

Multiple unused extensions were present in Powerlook’s website, which were creating major issues for the overall site efficiency.

Order Processing Delays

Admin encountered difficulties in handling orders via the backend, due to the absence of an appropriate platform or tech support.

Poor SEO Strategy

Powerlook’s site was not optimized with required SEO strategy, causing lower visibility and reach among the end-users.

Insufficient Reliable Support

The brand was struggling with a lack of proper maintenance and technical support for their legacy systems.

icon Results

Smooth Website Development

We created a headless setup with React for the frontend and Magento for the backend, supporting high-speed performance and scalable future growth.

Effortless Returns & Order Management

A formal backend approach was implemented for returns and orders for Powerlook, which helps to minimized manual intervention and enhance website efficiency.

Revamped UI/UX Design

We designed a new-age design with better navigation, product classification, and a streamlined checkout process, which helps the brand manage lowering cart abandonment.

Server Optimization & Stability

Our team reconfigured server to enhance the store performance, page load speed, and overall customer experience.

Extension Audit & Optimization

We reviewed and uninstalled all the unused extensions to boost store efficiency and reduce the system load time.

SEO Optimization

Our digital marketing team understand the key issues with SEO, and optimized on-page and technical SEO to grow the organic traffic, rankings, and visibility for Powerlook.

Dedicated Support & Maintenance

A professional React-Magento team was assigned for delivering constant support, and maintenance, to ensure a glitch-free outcome.

We Built a Future-Ready Fashion eCommerce Platform with Headless Magento & React

Providing an Elevated Shopping Experience with Smooth Performance and Smarter Backend Operations.
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Experience Future-Ready Fashion Platform with Integrated Advantages & SEO Mastery

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