Chiptuning is an innovative way to increase your vehicles speed and performance, without comprising on its mileage. Chiptuning also improves the mileage of the vehicle. However, despite this technology has grown tremendously over the years, there had not been any notable online platform to bring the benefits of this technology to users all over the world, before RACECHIP.This case study portrays the contribution of magneto development services in delivering reliable solutions to the client.

race chip home page

Problems faced by RACECHIP

There were several issues faced by the organization to push up the sales. These included:

  • Product review testimonial were missing from the homepage which was really important for foundation of trust.
  • Extensive search filter was missing from the product page which deliver specific product search results.
  • Inventory management was pathetic, as result buying and concurrent changes weren’t updated accurately
  • In checkout page, pricing structure wasn’t clear, precise and not displayed in viewable sense.
  • Images were not properly optimized and failed to rendered in mean time.
  • Store was not Optimize for mobile devices, mobile visitor could have difficulty in viewing the page.


To overcome these issues the client wanted an online portal that helps them to sell different kind of chips and educate their customers about the products offered by them. Magneto has successfully developed an online portal which satisfied the client needs.


  • Integrated the platform with automated software for easy updates on product real-time availability.
  • Narrowed the search results with specific keyword by advanced search engine to help users locate the right product.
  • Revamped the catalog structure to achieve a more precise navigation, eliminated redundant data.
  • Employed a flyout to unveil summary of products just added to shopping cart.
  • Builded the trust and credibility to the customers by displaying clear product insights and recommendation.
facts of race chip
    • Facts and Figures

      The success of Racechip is evident from the fact that this year alone it has added 100000 people to their fan base. Racechip provides performance enhancement services to nearly 60 manufacturers and over 3000 models. Currently they are operating in over 135 countries with more than 2000 dealers.

  • Take Away

    The case study presented here summarizes how a competent web development can help the business to grow and increase the efficiency of its operations. The web platform developed by Magneto was equally good in educating the customers, especially the novice racers, more about the products…