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Regal Fabrics

Rejuvenation of business in digital space by revamping the existing website and development of mobile app improved customer retention rate by 20%.

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The ask

Regal Traders is one of the Middle East’s largest fabric stores, having over 65 years’ experience in the region and a strong retail presence with 12 stores spread across the UAE & Qatar.

They are a B2C brand and deal with the retailing, wholesaling, and indenting of fabrics and allied products, offering a complete sphere of service in fabric retailing along with an in-house tailoring service.

Along with brick-and-mortar stores, they also had their own e-commerce website through which they sold their products. But it wasn’t generating much revenue, so Regal Fabrics wanted to upgrade their existing e-commerce store.

Common issues faced

  • The existing website contained numerous bugs, resulting in inefficient website performance.
  • The website had a number of navigation issues that halted customers’ purchasing experiences.
  • Customers either could not complete the purchase, or it took a very long time to make the purchase. Hence, they would abandon the items in the cart and leave the website.
  • Due to this, even if customers visited the website, the conversion rate was extremely low.
  • The website had an outdated design, which was becoming an obstacle in keeping the customers engaged.
  • They were also getting requests and orders from customers outside the UAE and Qatar, in an offline mode. 
  • As a result of this, the revenue generated from eCommerce stores is extremely low.
90

Increased Traffic

50

Increased Conversion

60

Increased Revenue

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Solution

Despite having an online presence for their company, Regal Fabrics was unable to capitalize on it in terms of revenue. To solve their problem, Magneto IT solutions began by removing all bugs from the website, resulting in a smooth website navigation. We also revamped the entire website in terms of visuals and offered them trendy UI designs. As a result, the customer will become interested in the store.

We also created a separate eCommerce store to cater to their global customer base.

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Benefits

  • Regal Fabrics’ eCommerce revenue has increased dramatically as a result of a revamped website, a smooth user experience, improved navigation, and a trendy design.
  • The major problem which Regal Fabrics’s eCommerce store was facing was abandoned carts. The smooth user experience reduced the number of abandoned carts and improved their conversion rate.
  • We developed two different stores, one for the UAE, Qatar and another for a global customer base.
  • Both the stores are customized to cater to the specific customer base they have.
  • For example, based on the customer’s location, the local or global website is displayed. The prices are displayed in relevant currencies. Different lines of products are displayed to cater to them according to the customer’s taste.
  • With the help of rebuilt eCommerce stores, Regal fabrics could serve their existing customers efficiently. Not only have they reached out to new customers, but they also could expand into the global market.

Facts & figures

The decision to upgrade the ecommerce store has helped Regal Fabrics to increase its revenue drastically. Another channel opened up for them in this form. They have been receiving orders from all over the world. Business have benefited from the digital transformation in terms of revenue generation.

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Mobile application

Regal Fabrics received a user-friendly app with cutting-edge functionality and an eye-catching UI/UX design. The app’s intuitive design has made the user experience smooth since placing orders through the app is incredibly convenient.

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Take away

The decision of Regal Fabrics to activate their existing channel of business by revamping the website has helped them to expand into the global market as well. It became possible due to comprehensive consultation provided by Magneto IT solutions. We not only digitize your business, but we amp it up as well.

Have a project in mind? We’d love to make your ideas into reality.

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