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World Of Stone USA

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Introduction

Founded by Harsh Kalani in 1999, World Of Stones has grown to be a notable and a celebrated natural paving stone supplier. They are also exporters and suppliers of high quality and best grade Indian natural stone and stone crafts. They offer a wide range of high-quality natural stone products that can be used for walls, internal flooring, outdoor designs, and hard landscaping applications. Despite having a great offline presence, the client was looking to expand into the US market. They wanted to improve their online presence by building an online store through which they could sell directly to their customers. The online stone paving store needed to have a great interface and deliver a great user experience so that they could reach more prospects.

Common Issues Faced by our client in natural stone industry

  • The absence of a strong B2B network and a distribution in the US was one of the biggest hindrances for the client
  • Due to real-time and concurrent orders, inventory management was becoming a hassle for the company
  • The client was unable to reach to the end consumer directly and understand their buying patterns
  • Because of the website not being mobile optimized, the mobile viewers had trouble accessing the store
  • Inability to showcase their entire collection to their customers
  • The client’s customers were not able to find out the price they had to pay according to their usage in sq. ft. and the number of packs that they are going to use
  • The web store needed to have a great UI in order to build trust with the visitors so that the company could build trust with its customers

Solution

With a vision to take India to every nook and corner of the world, World Of Stones wanted the ability to showcase their offerings to the entire world conveniently without having to bear the cost of advertising across a lot of countries. After creating a digital presence using a natural paving stone website development service, World Of Stone was able to reach a large number of potential customers. Instead of having a single brick and mortar store, their website allows them to create a strong B2B and distribution network. Along with an online store, their website allows customers to find stores near them where they can physically go there and look at the products themselves.


Benefits

  • Other businesses are enabled to partner with the client easily through the option of Becoming a Dealer or a Contractor given on the website
  • Potential customers have the option of looking through WOS’s entire product catalog across all their product categories
  • Using the online stone pavers store, the client was able to sell to the customers directly in the US while reducing dependency on their B2B partners
  • Customers have the option to compare different products and find out the exact cost based on their state and their usage in sq. ft. or packs
  • Buyers can keep their products in the wishlist and then proceed to checkout later when they are ready to buy
  • With the web portal, the client was able to reach the customer directly and hence increasing their B2C reach
  • Maintaining inventory is also very convenient because of the easy tracking of orders being placed
  • Removed the point about SEO
  • The website store gives WOS a considerable competitive advantage over other brick and mortar stores through its reach
  • The website allows customers to visualize how the product will look in their homes using a visualizer tool on their website

Facts and Figures

With a vision to take India to every nook and corner of the world, World Of Stones wanted the ability to showcase their offerings to the entire world conveniently without having to bear the cost of advertising across a lot of countries.

After creating a digital presence using a natural paving stone website development service, World Of Stone was able to reach a large number of potential customers. Instead of having a single brick and mortar store, their website allows them to create a strong B2B and distribution network. Along with an online store, their website allows customers to find stores near them where they can physically go there and look at the products themselves.


Takeaway

This case study exhibits the competence of Magneto IT solutions in building a B2B network for a client and developing a natural paving stone website design & its development, that delivers a seamless experience to the end-users who are present all over the world. Complementing their offline presence with an online store helped the client attain multifold growth in terms of their year on year turnover and customer satisfaction.

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