The eCommerce industry has immensely grown with the advent of the internet and technology. Millions of people indulge in buying online products and services on daily basis.
With such exorbitant growth, many retailers are taking their stores online in order to cater to a broader set of customers. Moreover, the pandemic has shifted many businesses online.
Following this fact, eCommerce platforms have seen skyrocketing growth in recent times. In this blog, we will be discussing these top eCommerce platforms that have clinched the majority portion of the market share with their magnificent functionalities.
The interesting fact about all these eCommerce solutions is that they are available at reasonable prices. Even small eCommerce businesses can implement these eCommerce solutions without crossing their budget line.
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1. WooCommerce
WooCommerce is the most popular eCommerce solution with a market share of 15% worldwide. In the year 2020, WooCommerce had sales of $20 billion. is a completely customizable, open-source eCommerce platform for businesses all around the world.
It features a smooth learning curve that makes it easy to use even for inexperienced site owners. WooCommerce is WordPress’s most popular and maybe best eCommerce plugin, and its integration allows you to combine excellent SEO value with eCommerce capability.
WooCommerce being a WordPress plugin means it’s a third-party download that works with the core of your WordPress site. Because WooCommerce is part of the WordPress platform, it will work seamlessly with the existing functionality on your site.
You may install extensions to further personalize your WooCommerce store once you’ve mastered the essentials. WooCommerce comes up with state-of-the-art functionalities which let eCommerce businesses have an edge over the market.
1). Let us discuss some robust features of WooCommerce:
- Inventory Management and Order Management
- With real-time inventory synchronization, it prevents situations like overselling and lack of selling due to lack of supply.
- Accurate demand forecasting helps businesses in stock handling and easing the purchasing process.
- Automated routines help in maintaining logistics in a structured way.
2). One-Click refunds
- One-Click refunds allow managers to handle the refund processes quickly. This not only saves the time of the managers but also keeps their customers happy with the fast refunding process.
3). Unrestricted Customization
- Integration of WooCommerce and WordPress enables businesses to customize and modify their whole eCommerce store. WooCommerce comes with utmost flexibility that makes online selling efficient. Numerous plugins and extensions can be used to customize the eCommerce store as per will.
2. Shopify
Shopify is an eCommerce platform that lets you set up an online and offline store. It is one of the most-liked eCommerce software solutions covering 18% of the market share globally.
It is used in 175+ countries and it is 3rd largest online retailer in the US. Over 25.8 million Shopify apps have been installed.
Using Shopify POS, you can sell both online and off. This supreme eCommerce platform has something for everyone, from newbies to eCommerce professionals.
Shopify gives you everything you need to start an online business. When you start selling online, you’ll need to set up a store, display items, interact with consumers, process payments, and more.
Shopify has all of the tools you’ll need to keep track of each of these tasks. Consider Shopify’s framework as a mediator that streamlines the process of selling things online.
Shopify has earned so much popularity in recent times due to its state-of-the-art functionalities. E-commerce businesses can sell an array of products on Shopify. From apparel to home accessories to pet products, Shopify fits all types of eCommerce businesses.
Shopify is designed in such a manner that even novices and non-techies may utilize it without difficulty. The platform already has a store structure built up, so that the businesses only need to do only one thing and that is to add the remaining items (theme, items, etc.) to have their shop up and running.
Anyone may use Shopify to launch an online business, from an undergraduate student to a retired professional.
Let’s ponder on some of the perks of using the Shopify platform:
- Extensive order fulfillment & shipping capabilities
With Shopify’s immense order fulfillment & shipping capabilities, eCommerce companies can better utilize their time in monitoring and managing their business instead of putting efforts into logistics.
- Integration with Amazon Marketplace
Shopify’s integration with the Amazon, which is one of the largest eCommerce retails enables businesses to effortlessly sell their products on Amazon. This helps businesses to capture a wider set of customers and drive revenue.
- Unlimited file storage on all plans
The reason for Shopify’s popularity is its exclusive offers for all the plans. Shopify offers unlimited file storage on all plans along with customer support service, unlimited products, unlimited bandwidth, manual order creation, finance reports, and many more.
3. Magento
Magento is a major eCommerce development firm that provides online retailers with a free open-source eCommerce solution. Magento holds a market share of 9% with more than 250,000 merchants using Magento for eCommerce development. Magento handles more than $155 billion worth of transactions every year.
Magento will be a genuinely worthwhile eCommerce solution if you have professional skills for web development. You are allowed to use and modify it as needed because it is open-source software. Magento comes with a plethora of customization possibilities, including plugins and extensions, which may be purchased from third-party developers or the Magento community as a whole.
Magento comprises all the features and functionalities from customer segmentation to search engine optimization, which an eCommerce business needs to grow at a faster rate.
Let’s throw some light on those robust features:
Fully SEO Centric
- With Magento’s SEO functionality, google sitemaps are automatically created.
- It filters and adjusts searches that are trending and popular, automatically.
- It provides recommendations on the URLs that are google search engine friendly.
- It simplifies meta-tagging which increases the chances of getting a higher rank in search results.
Analysis and Audits
- With the help of the Google Analytics add-on feature, businesses can perform extensive analysis on keywords, competitors’ backlinks, trending topics, etc.
- Magento also provides the functionality of sales and tax audits.
- It consists of the feature of generating invoices automatically after the purchase is complete.
Mobile-Friendly
- Compatibility with HTML 5 allows users to create mobile-friendly eCommerce stores.
- It comprises other mobile-friendly features like zoom-in, drag-and-drop, multiple touchpoints, etc.
4. WixStores
WixStores has recently grabbed lots of attention due to its easy-to-use interface. Along with web hosting, this eCommerce platform comprises site development tools, allowing you to create a sophisticated online store without requiring any coding experience. Currently, WixStores has 6.16% of the market share and it generated $989 M revenue in the year 2020.
Wix offers many reasonable plans such as the Business basic plan that costs $23 per month, the Business unlimited plan which costs $27 per month.
In order to best assist site efficiency, Wix’s architecture fits with the demands of crawlers of the search engine. This covers the generation of simple URLs with slugs that may be customized. Wix enables building and maintaining an XML sitemap, which keeps all of your site’s information, pages, and links up to date. Additionally, all of your pictures are compressed and converted to WebP for faster website loading.
The automated framework of WixStores makes sure that all of your site’s pages include SEO-friendly meta tags such as title, description, etc. You can modify your pages and add new pages with ease to improve the searchability of your pages. With WixStores you can create the same logic for multiple web pages which saves time.
For your eCommerce store, WixStores allows you to design multilingual web pages. WixStores takes care of everything, from translating store items to translating store pages and store components so that businesses can build a strong connection with their worldwide consumers.
5. BigCommerce
BigCommerce is a supreme eCommerce solution that lets company owners create an online shop, configure it to their taste, and sell an infinite amount of digital, physical, and service-based items. BigCommerce has more than 60,000 active users and more than 2,000 mid-market businesses. BigCommerce generates annual revenue of over $23 million.
You can create and maintain your store from anywhere as long as you are online. To use BigCommerce, you don’t need to buy any web hosting or install any software on your computer.
Let us walk you through some of the robust features of BigCommerce:
- Customizable website
BigCommerce is a platform that can be tailored to meet your specific needs. Customers may customize fast-loading templates with BigCommerce to meet their unique demands. BigCommerce consists of responsive templates that make it simple to create an eCommerce store that appeals to customers and effectively displays your items. Developers can also alter various shopping cart templates to inculcate more flexibility.
- Search Engine Optimization
Pre-built SEO tools in BigCommerce aid firms in increasing organic traffic. Its analytical dashboard gives consumer insights, performances of pages, impressions, bounce rates, the performance of products, etc.
- Payment Processing
BigCommerce accepts a number of different payment methods from third-party vendors. They accept payments through PayPal, Apple Pay, Amazon Pay, and other major suppliers. This feature enables companies to decide which service is the best match for them based on characteristics that are relevant to the audience that they are targetting.
Ending Note
The rivalry is fierce, and any market participant may outsmart the market leader. Regardless, every eCommerce company should do research on a range of successful eCommerce platforms before settling on the one that is most suited to their needs.
