Since ancient times, holidays have been in existence as many societies and civilizations upheld special events to commemorate important events. Everybody loves holidays for many different reasons. Full-time workers get to stay away from work longer while businesses look forward to leveraging the merry-making and cash splashing that comes with the festivities.
Content marketers and managers face some challenges during such seasons. It is easy to get sucked up in the excitement and push content marketing to the back seat. However, you can make every second of the holiday season count with these sure content marketing tips.
Set a Clear Plan Early Enough
The holidays can get complicated, especially with clients and employees getting distracted and having plans that may not align with your expectations. If you plan to keep going with your marketing during the holidays, put your house in order beforehand. For instance, you can set the number of social media posts you plan to post during the period.
Planning saves you the headache of dealing with the last-minute rush to leverage the festivities. One way to go about it is to create enough content and have it publish-ready before the holiday fever sets. This way, your marketing strategy remains in place even when your best content strategies decide to take their leave.
Gear Up for Social Media Marketing
Social media has morphed into a revolutionary tool for modern marketing, thanks to developments like smartphones becoming necessary for most people. Social media is a simple and effective avenue for reaching large masses with little resources. Even more, it is rewarding as more people can get some free time to look at their phones during the holidays.
For example, you can schedule your holiday events on Facebook to increase awareness. When people accept your invites or show interest, more people get to know you through their feed. With just the right amount of effort, your holiday event can easily succeed.
Holiday Themed Gifts & Give-Aways
There is no better time to offer gifts and prizes than the holidays. For instance, if you offer writing services similar to essayservice.com, you can offer to write essays or papers for your loyal client at half the price. This simple gesture can ensure that your clients will be thinking about you for a while, thanks to your kind gesture.
Your gift strategy does not have to be costly and with a lean budget. You can send holiday gift cards to a few clients. What’s more, a simple season e-card for the holidays sent through email adds a personal touch and will warm your clients’ hearts. You can get these digital cards for free from various websites.
Engage Your Clientele
Given the hustle and bustle of the festivities, the holidays are a perfect time to engage clients and get to hear their thoughts concerning your business. This is the time to delve into your review section and look out for any sign of dissatisfaction that can hurt your business.
Another effective way to engage your clients is by creating opinion polls regarding various aspects of your firm. One great thing about the online platforms is that they allow clients to be honest without fear. This way, you can get accurate feedback to help you make the right decision to keep your clients satisfied.
Give Tips for the Season
There are numerous tasks to be done during the festivities, and no matter the industry you are in, you can find some relevant holiday-related tips to publish on your site. For instance, if you deal with lighting fixtures, you can enlighten your clients on the best lighting product deals for the festive season.
Other useful topics that capture the holiday spirit include:
- Savory recipes for the festivities
- How to stick to a budget during the holidays
- Finding the perfect outfit for the holiday
- How to keep off the calories in the festive season
- How to enjoy the holidays when you are single
Brand Your Site to Fit the Season
Many people look forward to visiting different websites during the holidays to view the colorful displays that replace the regular web pages. Keep your clients glued to your site by using appropriate illustrations that resonate with the holidays.
For instance, you can create a vibrant holiday-themed banner to capture your products or services. Remember to spread the cheer across your other digital platforms, including the leading social media accounts like Facebook and Instagram.
Launch New Products
Many entrepreneurs have a hard time picking the appropriate moment to launch a new product. When it comes to new products, timing can make or break the deal. Many people don’t mind spending extra money during holidays, creating fertile ground for launching new products.
Remember, the success of your launch is mainly dependent on your promotion strategy. To get the best out of the festive season, launch your products early on in the season and watch the festivities do the magic.
Leverage Older Content for the Season
Sometimes, things can get difficult, especially when your content managers have opted to rest during the festive season. With limited time for fresh content, old content can come in handy with a few tweaks to reflect the holiday season. This is not only cost-effective but a time saver for your venture.
While repurposing old content is not everyone’s cup of tea, here are a few tips to help you give new life and purpose to such articles:
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- Incorporating different aspects like videos, podcasts, and graphics
- Updating outdated concepts in the old content with current trends
- Optimizing the content using appropriate keywords for better rankings
Automate Your Content Marketing
With the possibility of “live” posts being out of the picture during the holidays, automation is the surest means to ensure you publish your content consistently. There are dozens of automation tools to help content marketers manage content across various social media platforms.
Some notable social media scheduling tools include Loomly and ContentCal, which offer support for content planning across the major social media platforms. These apps take the complexity out of social media posts and bring sanity to the world of social media managers.
Introduce Your Team to Your Clients
Holidays provide excellent opportunities for employers to appreciate their employees for the exemplary services they have provided to your company and clients. If you can appreciate your clients, how about the very people that put in the hours to ensure your vision lives to see the light of day?
One timeless way to show love to your employees is by introducing them to your clients. A group photo with all the team members listed by their names will not only warm their hearts but will win the admiration of clients. It will also go a long way to build cohesion in the team for better collaboration.
Holidays are here to stay, and every sensible content marketer understands the opportunities that come with them. Deliberate effort and time dedicated to planning for holiday content pay off in increased quality traffic and subsequent sales. As you lay up your content marketing strategy for the holidays, these tips will help you stay focused and help keep the revenue streams flowing throughout the festivities.