Content marketing is becoming essential every single day just like other digital disciplines. Brands should not doubt the effectiveness of content marketing for the publicity, advertising and marketing of the brand and its products/services.
Over the past few years, the trends related to its creation, deliverability, tactics, and tools to create the content have changed. Marketers have to work on these changing trends of the content marketing to remain in the game.
Due to the technological advancement in every aspect, the behavior of the audience towards the marketing campaigns are also changing because of this marketers have to focus on these content marketing skills that will dominate this year.
1. The hyper-personalization of content:
Nowadays one video or a post is no longer enough for a brand to attract the audience, which is why marketers are producing more than one or two videos, post, and ads with thousands of content pieces for one marketing campaign.
Marketers are producing personalized content in massive amount for different segments of their brands to approach the audience in the most efficient way.
Brands are using the personal data of consumers to deliver the most relevant content to the consumers based on their interest, demographics, and behavior etc.
Using relevant keywords in the content to make sure that the SEO brought up their videos or posts whenever the consumers type any keyword relevant to the keyword in the content of the post or video.
2. The Internet of Things is taking content off the screen:
The technology is growing day by day that’s why you are no longer bound to reach the content from the screen only because the internet of things is taking control over the way we interact with things.
For example, we no longer have to operate our cell phone on our own all we need to do is interact with the Siri, and it shows you what you want.
The content is not the only locket to the screen, it is our around us all the time in the air because of Siri we talk, and Siri responds to us.
In the same way, the Amazon voice service is used by many organizations to spread the content to a wide range of consumers who don’t want to remain stick to the screens. There are so many opportunities lurking out there for you to engage your audience by using that content.
3. Data Transparency:
The techniques marketers that are trying to engage the audience are facing some difficulties as the consumers want to have more transparency and authenticity in the marketing and adverting campaigns.
The advertising content consisting of the word “green” or “cause marketing” etc. are burning out the audience, they are now taking it as a desperate move of marketers.
4. Live video content marketing is taking over:
It is important for the brand to build the relationship with customers and for that purpose embracing the trend of live videos with interesting and interactive content seems like the best thing to do by the marketers.
According to the research, Facebook users watch live videos three times more than recorded videos. The earlier you will embrace the concept of creating the live video to attract and engage the audience, the better it will be proven for your brands.
“The sooner, the better” As the audience is desperately looking for direct contact with the brand and authentic content related to the brand.
5. Interactive visual content:
Marketers should be more focused towards creating content that is no longer boring for the viewer as people have so many other options to watch other than your boring videos.
The reason behind the success of the live video is that people find it more engaging and certainly interactive as compared to the other types of videos.
To get the attention of the audience, it is necessary to create visual content which provides your customers or viewers with an amazing experience.
The more interactive visual content the brand will create it is more likely for the audience to take an interest in spending time watching your marketing campaigns. Here is a link for additional information.
6. Influencer Marketing Will Change:
The businesses used to market the products/service needs to be changed because of these biggest content marketing trends, otherwise your business will face loss.
The influencer marketing trend has changed the way businesses used to run their marketing campaigns to increase the sales or to introduce new product/service in the market.
Because of online influencers, there is a massive increase in the number of sales of the products advertised through these influencers. The reason why people are influenced by these influencers is that consumers are interested in more authentic stories and influencing marketing is all about authenticity.
Nobody wants to read a lengthy post with a less-authentic story drawn out to attract and engage the audience.
7. Brands Will Take a Closer Look at Lifecycle Marketing:
Brands need to focus on the changing their priorities because the way marketers used to run their marketing campaigns to engage the customers have also changed.
If the marketers succeed in engaging the customer through their marketing campaigns, it is more likely to increase the sales of the products/service marketed.
They have to be very careful about their strategy of customer retention as much as they are concerned about acquiring new customers.
Marketers need to work on contract strategy to keep their customers engaged by running personalized videos and ads, sending personalized emails and messages related to the marketing campaigns.
8. Changing Privacy Expectations:
Almost every website you visit and they ask for your personal information from you, and at first, people thought it’s useless for them, but in reality they are using all your personal data to hit the targeted audience easily with the right advertisements and much more.
For the people their personal data is valuable, and they are doubtful about the privacy of the personal data collected by these companies.
So, to protect your business from an abandonment of the consumers try to make them feel safe about the privacy of their personal data. People are very much concern about the privacy of their personal data.
9. The localization of content:
According to this trend, the marketers should be very concerned about balancing the content of marketing campaigns of your brand between local and international market.
The content of the campaign should be localized to keep the audience engage and interested in your ad otherwise they might not pay attention to your ad if they won’t find anything relevant and interesting related to their local trends.
10. Mobile-Ready Content:
The number of mobile users around the globe has increased to a massive range, and they think of it as a basic necessity of their life.
The mobile phone is the first and last thing they see before sleep at night and after waking up in the morning.
Marketers should come up with the most effective mobile-first content to keep the customers engaged, as most of the time people prefer to access their social media accounts, online shopping, and internet surfing through their mobile phone.
If the brands want to attract and engage the audience, they shouldn’t ignore to work on designing the mobile-first content marketing strategy.
About the Author:
Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares him bright ideas on https://squareship.com/