Magento is arguably one of the most popular, powerful and successful eCommerce platforms. The open source nature and free of cost availability makes it the best eCommerce web development solution for small businesses.
Moreover, the flexibility and ease of use is amazing. The prevailing ideology behind Magento was to create a low priced and a ready made shopping cart solution so that a layperson can start his online store without requiring any technical support.
The availability of wide range of features and amazing mobile friendly configuration is the premier reason why Magento is the most respected and preferred eCommerce solution.
Magento shopping cart is developed responsively to ensure a seamless user experience across all user view-ports.
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Mobile Apps Vs Mobile Website
The exponential increase in mobile commerce is no secret. Over the last couple of years, we have seen a significant shift from desktop to mobile. Retailers have also realized the importance and significance of mobile presence.
Most of the retailers admit to the fact that a mobile friendly web design is no longer an option it’s a must-have, and some even consider it a crucial factor for survival.
Now the question here is that if Magento is that why do I need a mobile application when Magento is providing a mobile friendly solution in the first place?
Well, the truth is no matter how much seamless and flexible your mobile web is, it cannot match the speed and responsiveness that provided by the application.
Magento Application Development
When it comes to speed, compatibility, and responsiveness; there is no debate that applications rule. They provide the best possible user experience.
This is the reason why Mobile applications are starting to takeover mobile webs and a lot of retailers are spending tons of dollars to develop mobile apps equipped with amazing features.
The biggest advantage of mobile apps for ecommerce business is the 24*7 availability and the ease of use for customers which increases brand loyalty and brings new customers.
Thanks to Magento mobile application builder, you can now turn your Magento store into a beautiful app without requiring any coding skills. Yet again, Magento has got your back. You can have a mobile application for your customers in less than 24 hours.
As a beginner in the industry, you might find yourself at the cross roads deciding why to use Magento for app development. Here are some of the advantages that Magento provides over traditional app development.
1. Saves Time and Money
You don’t have to pay a single penny to create the application. The builder comes with a predefined layout and hosts powerful features.
This means that you can launch the application right away with the help of pre-built layout and some essential plugins that are already integrated.
Magento mobile app provides one admin panel that makes it easy to use for multiple devices.
It provides a seamless integration and configurations which reduces maintenance cost and makes it easy to update.
3. Catalog Management
Magento mobile app provides you the opportunity to create different points for the different customer based on their purchasing frequency.
This ensures the quality of product data and its configurability to the buyer’s required format.
4. Search Engine Optimization
Magento not only provides Google Site Map, but also provides Google content API for shopping, which makes it 100% search engine friendly.
5. Payment, Shipping and Checkout Functionality
Checkout process is the most sensitive component of the sales funnel. Magento mobile app provides the functionality of one-page checkout and is integrated with multiple Paypal gateways.
It also gives the facility of free shipping and shipping to multiple addresses in one order.
6. Analytics and Reporting
Magento is also backed by Google Analytics. It gives all the necessary reports such as sales, tax, tag reports and etc.
The biggest advantage of Magento mobile application development is the flexibility and affordability that e-commerce entrepreneurs can get to have an online mobile store for themselves.
Yes, with Magento eCommerce mobile app, you can create a mobile version for your eCommerce store without any potential barrier and all that for free.
Moreover, the wide range of customization options can give you the competitive advantage, and you can take your sales to a whole new level.
Zeeshan Khalid is a Web Architect, an eCommerce Specialist and an Entrepreneur. He is the CEO and founder of FME Dubai, a leading e-commerce web design and development agency. Over the years, FME Extensions has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms.