Whenever you are managing an online store you’re always looking for an alternate option to grow more over sales and try to focus on providing valuable services to each of the customers. The prior step is to pull the ¾ of the traffic directly to your site.
Conversion rates optimization is an enormous process where it creates untapped opportunities for marketers and might even surprise by the sized impact that you could be able to deliver it by creating a fine tuning and tempo over your website conversions.
There are few formulas too, which might help you to tackle conversion rate optimization to your company with a goal set.
- New revenue goal ÷ Average sale price = No of new customers
- No of customers ÷ Lead to customers close rate % = Lead goal
- Lead generate ÷ website traffic x 100 = % conversion rate
If you increased your conversion from 1% to 2% than you’d be able to double your leads and customers. In short, raising your conversion rate means the more of your site traffic converts to the substantive result that grows your business rapidly.
Here we go:
Facts About Conversion Rate Optimization
Average Conversion Rate
E-commerce average conversion monthly goes to 3% to 4% and though all it is from the approach of different mediums which are:-
- 1.2 % Social Media
- 2.5% Direct
- 3.2% Search
- 4.4% Email
CRO in Smartphone/Desktops
The conversion is totally depended upon the customers approach whether they come from Smartphone or desktop, it is about what you are offering and what they are able to get it.
Abandonment shopping transactions
It is the number of abandonment shopping carts to the number of initiated transactions that are completed. The average shopping ratio is of 69.3%
You can say video on the web has a huge dramatic impact on the way of presenting content to express customers easily which will make them go ahead for an impulse shopping. There are plenty of ways to grasp the attention of your customers, for ex – you can go for YouTube marketing which is now highly recommended as a second search engine. Using videos on your landing pages can increase the conversion by 86%.
PayPal allows people to manage and move money easily online. If you have an online store then you should know that PayPal is a quick and convenient payment option for potential customers. It is one of the oldest gateways which mostly preferred all across the globe which gives customer safer and better checkout experience.
In a nutshell, PayPal will always be as a prior choice for the customer for shopping checkout and has a high record over more than 70% higher checkout conversion.
It is the thing where customers feeling is satisfied with quick responsive conversation. This is the feeling which just people really love the ability to communicate in the real time. If the questions are quickly answered in a jiffy, that makes it really worth. This is what increases the conversion rate of 40% through chat.
Benefits Of Conversion Rate Optimization
Get you more customers
Online marketing and attracting customer is to make them land on your page is a bit tough at the beginning, but if you go through digital market trends to grasp customer’s attention, then it will easy for you to understand the customer for sure. This will surely help you to pull customer towards your website with rapidly growing revenues and visits.
Setup a structure so visitors can easily find products
Try to make a page which is easy to understand and user-friendly too. What customer searches on your website is that how the page navigates and representing them to stay more over it. This will make easy for all the visitors of your website to find the product quickly because what customer looks for is the things which they have in mind and if the customer is easy to grasp it, then more of the search can lead to more over conversion.
Gain Customers trust
Customers expect a lot and looking forward to find more information about the products, services, company, cause, individual and others, you can say all they are looking for is to work the search as per their request. This is the process where they want is the services and if it works as per their vision than it will help you build online trust and even, later on, will be easy to pull those customer again. There are a few points which are the core of building trust.
- Social media
- Customer testimonials
Increases quality leads and sales
For every online seller increasing sales is the primary goal from all type of business whether they are from large, small or alike. There are plenty of ways to increase the quality leads and sales.
- Be honest in your sales
- Get more ad clicks and extensions
- Share your customer testimonials and trust signals
- Create a sense of urgency
- Offer fewer choices
- Target lookalike audience
- Reduce the friction on in checkout process
Stay on top of your competitors
If you wish to success rapidly over this changing world than, you will have to focus over your competitors and try to less focus on your old tactics. Make sure that you give your customers more good reasons to come to you rather to your competitors. It is like you should have unique selling propositions and should be obvious that no one should have to ask.
There are few points where you can take this into consideration are:-
- Develop more future scenarios
- Obsess about competitors
- Study over fringe customers
- Avoid cost cutting
- Target your actions at competitors
Testing & Analysis Methods For Conversion Optimization
In a nutshell, this is all about making an analysis of your website activities and the actions that are being passed through on your website. There are many types of testing method that will help you to know more about the customer’s reaction. It will let you know more about the funnel share user’s behavior which is done over pages that are on – home page, category page, product page, add to cart and checkout. This all pages are tested on the bases of heat maps, visitors recording, form analysis etc.
You will be able to find the list of the testing methods in the infographic, which will let you choose one which one to go for as your preferred testing and analysis method.
Conversion Rate Optimization Best Practices
- Always makes sure to use a high-quality product with attractive images
- Give more information and product description in details
- Allow and make the customer to review your products
- Try to provide free shipping
- Offer more coupon codes
- Express a unique return policy
- Target to optimize more over Smartphone devices
- Have eCommerce customers support
- Give more effort over abandonment cart software
- Make real-time use of chat support services
- Focus over to providing refreshing and valuable content
Conversion Rate Optimization Tools
When you talk about optimization, it is the thing where everyone has to be familiar with the tools which one to choose for as your serving eagle eye. The optimization tools are made to make you look the things where you can just think off but it shows you all the fact and factors on where to focus on. There are plenty of tools which can help you understand your visitors and guides you overdo and don’t on the website. Below are the few famous tools which you can go choose from –
- Usability hub
- Readability score
- Crazy Egg
- AB Tasty
In a nutshell conversion rate optimization is about how you good you understand the eCommerce online market and try to make out what is lacking into your conversions. The above infographics shares you more about the situations and market trends, if you have any questions and queries related to eCommerce development or conversion rate optimization. We also have the team of eCommerce developers who have an expertise and has good experience over developing, please feel free to connect with us. We will be happy to assist you.