The internet has become so pervasive in our lives that we now rely on it for even minor tasks.
The internet speed we have on our devices is the primary reason we are so accustomed to using it. This has led to an increase in the number of people watching videos online.
As a result, video marketing has become an efficient marketing approach for increasing brand awareness.
So let us discuss all you need to know about eCommerce video marketing. Everything from video marketing trends to video marketing tactics will be discussed here.
Trends in Video Marketing
Video material is preferred for more reasons than just enjoyment. Brands may benefit from video. According to studies, 54% of customers want to see more video content from a brand or company they like and follow.
Video material is in more demand, according to the study, consumers may skip the parts of textual ads but they are more inclined towards paying attention to a video. As a result, an increasing number of businesses are investing in video content creation.
According to a survey, video is used as a marketing technique by 87 percent of marketing professionals. This goes without saying that so many marketing professionals prefer to utilize video as a marketing strategy, given the growing demand for video content.
Marketing professionals believe that video content has the ability to boost user engagement and brand confidence.
The uptrend of video-based content is growing so exorbitantly that around 20% of mobile video consumption rises by 100% every year and around 80% of video marketers say that their sales have grown as a result of their video marketing efforts.
People with age less than 35 years are increasingly spending more time watching videos on the internet as compared to watching TV.
All these indications suggest that this trend will continue to prevail in the market.
Importance of Video Marketing
When it comes to assisting potential customers in learning more about a product, video material is a valuable tool. According to a survey, 94% of marketers believe that video content has aided in improving consumer knowledge of a product or service.
When the customers will become aware of the benefits of your product, they will eventually purchase your product. The visual element of video content helps firms easily explain how things operate, so it’s no surprise that it’s an excellent medium for this.
Based on a survey, below are some statistics that demonstrate the importance of video marketing:
- 83 percent of video marketers claim video aids in lead generation.
- Video has increased traffic to 7 percent of video marketers’ websites.
- 80 percent of video marketers claim video has directly aided in the rise of sales.
Your video’s return on investment will be determined by numerous factors, including how effectively you’ve planned your content roadmap and your video quality.
Video content creation may seem a hefty and costly job. However, there are some amazing tools that let you create good quality videos of effort and at a shoestring price.
Video platforms used by marketers successfully
As the world’s internet access spreads, social media has become an integral part of everyone’s everyday lives. These sites are also useful tools for eCommerce website development, not simply for posting content.
Many eCommerce businesses have turned their social media followers into loyal customers by inculcating effective video marketing tactics.
Also, many e-commerce firms have seen their fortunes flip thanks to social media. Let’s have a look at some of the social media platforms where video marketing can be successfully practiced.
The most popular social media channel for video marketing is LinkedIn. Over 87 percent of marketers have had success with video marketing on LinkedIn.
LinkedIn is a professional networking site where you may find individuals with similar professions and interests.
You’ll be astonished to learn that LinkedIn produced 300 million impressions in a year’s time. There are different types of video that can be posted on this platform:
- Embedded video (Sharing link of the video posted on another platform).
- LinkedIn native video (video created and directly uploaded on LinkedIn).
- LinkedIn video ads (Sponsored videos).
One of the most popular social media channels for video marketing is YouTube. According to more than 85 percent of marketers, YouTube has shown to be highly useful for promoting brands through video marketing strategies.
There are various categories of videos you can upload on YouTube. In fact, you can upload any video on YouTube to your audience.
The following are some mind-blowing YouTube statistics that make it ideal for eCommerce video marketing:
- Every day, YouTube users watch over 1 billion hours of video.
- Mobile devices account for 70% of YouTube viewing time.
- 90 percent of consumers use YouTube to find new companies or goods.
- 70% of YouTube users have made a purchase as a consequence of seeing a brand on the platform.
Facebook is a very powerful social media platform that can be used for brand promotion and product awareness using video marketing. Over 79% of marketers have claimed that video marketing on Facebook has turned out a successful step towards promoting products.
Some of the staggering facts about Facebook video marketing:
- 90 percent of Facebook profiles now include native videos.
- Mobile devices account for 94 percent of Facebook’s ad revenue, with mobile-first video advertisements accounting for half of that.
- By the end of 2021, Facebook will predominantly follow a “video-only” approach.
Tiktok is another powerful social media platform that provides a chance to target younger people all around the world. 66% of marketers have successfully used Tiktok for promoting their brands.
TikTok’s algorithm is built in such a way that even an account with 0 followers can hit a million views on its video if the content is unique and appealing. That’s the power of TikTok.
Hashtags are quite useful for finding others who share similar interests. These hashtags can be used by businesses to target a certain audience segment.
Here are some mind-blowing TikTok statistics:
- The average monthly time spent on the app by Android users is 13.3 hours.
- TikTok has a monthly active user base of 689 million people.
- The United States has 65.9 million monthly active TikTok users.
Things eCommerce Businesses can do with Video Marketing
With video marketing, eCommerce businesses may accomplish a number of things. How-to videos may be created by eCommerce firms to demonstrate to potential clients and prospects how they can profit from the product.
Consumers who are seeking the product may be reassured by video testimonials of satisfied customers. When compared to textual customer reviews, video testimonials are more genuine and compelling.
E-commerce firms may make product comparison videos that include the benefits and drawbacks of each product so that viewers can easily choose a product that would provide them the most value for money.
Story-based videos may be a creative and unique approach to promote your business. Customers are more engaged with story-based videos, and they remember them for a longer period of time. Story-based videos may really aid eCommerce businesses in positioning their brand.
How to get started with Video Marketing?
Now that you’ve learned virtually everything there is to know about eCommerce video marketing, let’s move on to the most important question: how do you get started?
It’s natural to feel perplexed when it comes to getting started with video marketing because there are so many alternatives and approaches. Here, we’ll go through how to get started with video marketing from the ground up.
1) Make a strategy
Before you begin filming videos, you must first devise a strategy. Make a list of the objectives you wish to achieve with that video. See if the objectives are attainable.
Keep an eye out for metrics that can help you track your progress toward your objectives. Carefully decide which particular segment of the audience you are going to target.
2) Choose the style of the content
Decide on which type of video content you want to create. There are many types of video categories such as educational, inspirational, funny, entertaining, etc.
You should take a call on what particular category will suit best for your product and brand.
3) Start Creating, Be Unique
After getting the strategy and idea sorted. Begin with creating a video. The video should capture all the elements which purely justify your ideas and objectives. In the beginning, it may seem tougher, but eventually, it gets better.
To achieve the most engagement, every video should have good lighting, a great background, and excellent audio quality.
4) Focus on SEO as well
When it comes to content marketing, SEO is crucial. SEO should be properly targeted so that the video does not miss out on free internet exposure.
Try to stuff specific words in the title of the video that are niche to your business. This not only will improve the engagement, but also will improve your google search ranking.
5) Influencer Cameos
Incorporating a social media influencer into the video may have a significant impact. Including influencers in the videos increases engagement and impressions.
This strategy has worked for a lot of eCommerce firms. All it takes is a little additional cash from your wallet.
Video marketing is the future of advertising for eCommerce businesses. Many businesses follow this strategy rigorously, while others are just getting started with this sort of marketing. With the advancement of the internet, video marketing will occupy a major role in the world of marketing and advertising in a matter of years.