Jewelry design is continually developing, with designers fusing old and new approaches. They concentrated on using environmentally friendly materials and procedures. Custom products have increased in prominence as a result of technical improvements such as 360-degree view utilization of AR and VR for improved customer experience.
Artists are also thinking outside the box, experimenting with new materials and exploring new techniques. Social networking has become a great tool for young designers, helping them to gain visibility and directly engage with clients, resulting in the production of unique and trendy collections.
According to Statista, the value of the jewelry market is predicted to rise from around 270 billion US dollars in 2022 to more than 330 billion dollars by 2026.
However, now the problem is with sharing these designs with the appropriate customers and internal team. Most of the time, retailers struggle to discover a dependable platform that can consolidate and effortlessly communicate files connected to jewelry creation.
Here, the need for cloud-based DAM solutions comes to the story. This system is effective for offering seamless sharing, digital asset central management, edits, and lots more to ensure a better outcome.
In the evolving jewelry business sector, a cloud solutions-based DAM system is the prime need. Today, we will discuss how it simplifies jewelry design sharing and offers a systematic process for jewelry retailers.
Understanding the Needs of Modern Jewelry Design
With the growing technology, the concept of jewelry design has also evolved. It is slowly turning into some flexible design concepts. Among them, personalization is the foremost concept.
Nowadays, people have a greater desire for personalized jewelry that reflects their individuality. Companies like Mejuri offer customers the opportunity to customize their jewelry by choosing specific gemstones metals and even engraving personal messages, resulting in unique pieces that hold personal significance.
It further offers higher satisfaction and conversion in long run. Besides custom products, the customer demands high-quality product design while buying online, increasing the need for advanced design technology.
These technology advancements involve the implementation of 3D printing and computer-aided design to help designers create detailed and sophisticated designs.
Let’s take the example of Nervous System, a design firm that employs computer algorithms and 3D printing to create futuristic and detailed jewelry inspired by nature. This kind of implementation can bring a major change to the USA jewelry industry.
The new-age customers are more environmentally conscious, and this demand for eco-friendly jewelry crafting. They want to get ethically sourced materials and jewelry to make it environmentally friendly. It also impacts the product’s design efficiency due to the change in material or color.
Furthermore, social networking is also changing how customers connect with the brand and designers. With the help of this network, they can now communicate directly with the customers. It’s helping to get a better product design and happy client stories.
Hence, the jewelry business is changing in terms of design preference, material, color, and pattern choice. In the future, it will further change with the upcoming tools and technology; therefore, to become a leader in the USA Jewelry market, knowing the key benefits of DAM is important to understand.
How Digital Asset Management is Reshaping Jewelry Design
Digital asset management system is majorly shifting the business process of online jewelry. It has changed the way the designs are shared with the internal team. Let’s find below how it’s digitizing the design-sharing process for jewelry eCommerce.
Streamline Design Workflows
Design creative workflow management is a complicated term for the jewelry business. Most of the time, the retailers struggle to handle it seamlessly. However, with the help of a cloud-based DAM system, this process can be easier than ever. It will allow the retailers to share the design with anyone from anywhere in real-time, making the process completely streamlined.
DAM helps to store all the designs for your precious jewelry collection in a single place. It helps to make it more accessible for the end customers and manufacturers to get the precious design guidelines effectively. It also promotes better collaboration among the creative team by sharing cloud storage for design. Resulting in higher productivity, better outcomes, and profits.
Cost-Effective Storage
Storing and managing your bulk jewelry design requires a lot of storage, which is often costly for retailers. Implementing a cloud-based DAM system can be beneficial to avoid this major issue.
It will help the end-user store multiple designs in a single place cost-effectively; it also comes with many options to enhance the flexibility of your jewelry business process. Resulting in seamless design collaboration, real-time feedback, and suggestions, automating the design sharing with various devices, locations, and lots more. Making this process very useful for jewelry brands.
Empowering Remote Collaboration
Connecting with your remote team member is the most difficult task to do. Specifically in the industry like jewelry design. This kind of job requires close teamwork, which can be done by conducting a cloud integration system. A DAM system is the perfect one to ensure great team collaboration, even if you are in a different location.
This system centralizes all your digital design asset accessibility so your team never misses out on anything. It allows to make edits, approve, reject, and provide feedback to ensure an engaging outcome. The core importance is that it helps to provide real-time feedback to ensure the team has complete clarity, reduce the risk of errors, and ensure better outcomes.
Improved Version Control and Collaboration Features
In the jewelry business, most of the time, retailers face issues with design version control. Most of the time, the design update is based on the requirement of the end-user, which is shifted. It eventually became difficult for the designers to manage all the versions.
DAM system makes it easier for them by offering a systematic way to manage all the versions in a single system. It helps the designers and manufacturers get all the versions in a centralized system, resulting in better understanding and quality product outcomes. The version control system is also helpful for improving collaboration between different brands and locations.
If the version 1 design is not preferred for the United States, it can be promoted in other countries where it may be more popular. This would enable Jewelry retail to engage with customers in multiple places while also making greater use of all design versions, eventually improving the quality of work and decreasing time-consuming processes.
Simplifying the Review Process
In the B2B jewelry business, the problem of reviews on customer requirements takes place. Since B2B customers order in bulk and need custom products, the need for a review process takes place. DAM offers a single platform where the customers can review their requirements based on the different design versions.
On the other hand, the designers can also review the customer’s requirements to ensure an error and conflict-free product delivery. It will further help offer a great customer experience to the end-user by making the product perfect based on their unique requirements.
Security Measures in Cloud-based DAM Systems
Secure management of digital assets is a big concern for online retailers, as they are usually the victim of cybercrime. This industry is associated with a bundle of sensitive digital information. Everything is open in the eCommerce business, from consumer details payment information, and personal data. That can be an excellent target for cyber theft.
To protect this information, having a secure design platform is majorly important. The DAM system is a prime solution for this problem; it helps businesses protect their data by blocking unauthorized access and implementing PCI DSS regulations to protect sensitive data, making this system best for handling jewelry designs. It helps to ensure cloud security for jewelry design.
How to Convert Your Customer with DAM Solutions
DAM has some effective solutions to simplify and glorify the jewelry industry. It has set a different standard for jewelry design management. Let’s find out how this transformation can improve customer conversion and take your business toward the height of success. We have identified a few solutions below that the DAM system can drive.
Better Access Control
Customers look for a transparent and convenient process for their jewelry pieces. It’s something that connects with their emotional aspects and reflects their personality. Therefore, offering better control of jewelry design is necessary.
DAM helps store all the designs in a single system and allows real-time access to all the stakeholders, whether they’re designers or team members for the customer. It will help to offer better communication with the end-users and ensure a better experience that further helps to promote retention.
Automated Data Backup
Backing up the design data is a tiresome task. However, it holds major importance for both the b2b and b2c customers in the jewelry industry.
The customer’s requirements can be changed at any point in time. It can be impacted by their social, emotional, and professional needs. Therefore, backing up all the designs is essential to reduce the rework.
According to recent studies, “automation tools, such as DAM software, have been shown to increase sales productivity by nearly 15%.”
It further helps to reduce expenses, as the designing process is time-consuming and costly. Therefore, an automated backup can be secure, and the possibility of double costs and double work can be avoided. It’s also beneficial for reducing manual errors that further help offer the final customer a valuable experience.
Showcasing Wide-range Design Elements
The jewelry business is all about adding new and unique designs. Therefore, having storage for all the design elements is necessary. However, the design elements come from idea generation, and keeping all the elements’ records for the future is difficult.
A DAM system is useful for storing all the design elements in a single location, no matter how small or big it is. It helps the designers to get all the elements to ensure a better design outcome. Besides the storage facility, it also offers easy sharing options to make it available for everyone, despite their different location barrier.
Integrating Customer Feedback
Nowadays, customers look for a more personalized experience. They like to convey their feedback directly to the manufacturer or designer to ensure this. However, it’s not always possible to conduct due to the lack of clear communication.
DAM comes with an excellent solution for this critical problem. With this system, the customer can easily chat with the designer and manufacturers; they can ask queries, add their feedback, complain, and make specific requests.
Reducing Time-to-Market
The DAM system streamlines the product launch process, resulting in a shorter time to market. It allows for faster launches and helps firms engage with clients more quickly. Furthermore, DAM can automate numerous business procedures, shortening the time it takes for jewelry companies to reach the market.
Freedom to Customize
According to a recent study, “45% of consumers aged 25 to 39 are interested in customized jewelry”. Today’s customer is fond of custom products; when it comes to their jewelry products, they specifically look for a personalized design that reflects their unique style. DAM system helps to simplify the process by ensuring feedback and custom request features. It helps the customers to directly connect with the designers and manufacturers to ensure an outstanding final product.
Bridging Locational Gaps
Most jewelry designers face issues with sharing it with different locations. This is due to the issue of not having an appropriate system for sharing the design with different locations in real-time. It eventually creates the issue of not using the designs completely by utilizing them in different locations.
However, with the help of a DAM system, this problem can be easily solved. Retailers can use their refined tools to share digital media with anyone at any time, anywhere, and on any device. This level of advancement helps designers connect with end-users more easily and make complete use of their designs.
Step’s to Start Your Journey with the DAM Systems
A DAM system is indeed an excellent solution for your jewelry business. It effortlessly streamlines all your designs in a single platform and helps you grow your business like never before. However, most of the retailers face issues with starting their journey with the DAM system. Here are step-by-step guidelines to simplify your jewelry business:
Analyze the Business Need
The foremost aspect is to understand the critical requirements of your business. Understand why and for what purpose you need to invest in the DAM system. It will give you a clear picture of the motive for investing in this system.
Look for Experts
Once you are clear with the requirements, look for a DAM expert to implement this system effectively in your business. Explore someone with good experience and quality developers to ensure an excellent outcome for your business.
Analyze the Budget
Look for options and analyze the budget based on that to ensure cost-effective solutions for your business. It will help to consider all the aspects of your business and ensure quality solutions.
Assign a Team
After setting up every aspect, it’s time to analyze the implementation progress. To conduct this process, a specific team needs to be assigned. Choose someone with good experience in digital asset management software and grow your business effectively.
Upgrade with New Updates
DAM is a developing solution, and its features will be upgraded with time. To stay up-to-date, it’s important to upgrade with the upcoming new attributes. It will help the jewelry retailers grow their businesses in a positive manner.
Centralize your Jewelry Design and Ensure Customer Retention
Using digital asset management to centralize jewelry design is critical for retaining client loyalty. Having all design elements in one location makes it easy to ensure consistency in branding and product offers. This, in turn, helps to create a visually appealing and cohesive experience for customers, improving their engagement and chance to remain loyal.
According to a Deloitte survey, “48% of shoppers are prepared to wait longer for a tailored product”,
DAM solutions enable firms to efficiently organize, identify, and share design assets, making it easier for the team members to access marketing materials, product photos, and design inspiration. This accessibility enhances the client experience by establishing a consistent and well-known brand identity.
Businesses may quickly adjust to market trends and create appealing designs that resonate with customers by maintaining design assets in one central area, thereby driving long-term retention. Centralize your jewelry designs with a unified DAM system and take your business to the next level of success effortlessly.
