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As per the jewelry customer demand, design and Develop e-commerce marketplace for Diamond ICQ and helped to improve brand online visibility.



Diamond ICQ, based out in Hong Kong is specialized in diamond and Jewellery articles. Diamond ICQ has years of experience in selling and buying diamonds and is a trusted brand which is helping their customers to get the best deals for their jewelry. They have an exclusive collection of rare GIA Certified Diamonds. Which are high-quality jewelry with strikingly exquisite designs with certified jewelers which have expertise in inspecting used and old diamonds and provide customers with the best pricing for their diamonds & jewelry.

Common issues faced by the client

  • The customers of the client had to visit the store physically to view the collections of the diamond and jewelry as they had no online presence.
  • The client got misguided by the multiple agencies with false guidance and less competence on understanding and delivering the solution.
  • The client wanted to automate their offline business processes but were not having reliable experienced eCommerce partner to support them due to which they end up investing a lot of time and money with different vendors.
  • The team of the client used to interact with their customers on whatsapp and other platforms due to which it was not easy for the management/other stakeholder to track the progress and project possible conversion.
  • Managing the multiple customer requests through different sales channels was getting complicated.
  • A lot of clients were demanding the options to personalize the ring but due to unavailability of a solution, they were losing business.
  • Client had the objective to give the control to their customer to customize their ring as per the requirements, but the previous company had multiple technical issues which delayed the execution.

Increased Traffic


Increased Conversion


Increased Revenue



To cater the challenges faced by clients, Magneto IT Solutions as an eCommerce partner assisted them to build an online platform where clients can sell their diamonds/Jewelry directly and digitally transform their business by enabling the customers to have a smooth shopping experience with help of various top notch features. Magneto also developed the customized module which displays the rich collections of jewelry and diamonds to the customer and lets them customize it further as per their choice and preference.



  • During our research, we realized that clients have rich collections of jewelry which need to be displayed with smart user experience and uncluttered design. We did detailed analysis and implemented the rich user experience which has increased the customer engagement rates upto 4.5 times.
  • We automate the business process and did digital transformation which helped them to gain global reach as more people engaged through online platforms.
  • We developed a platform where customers did not need to visit the store physically to sell their products. This helped store executives to attend more customers and get new customer reach as this would be more time consuming with traditional business methodology.
  • During our consulting session, we have suggested features which make it more convenient for their customer to purchase the product with more trust and transparency before they initiate the transaction.
  • Keeping track of orders and records was easy due to the presence of online data which helped them to give prompt responses to their clients.
  • Customers were able to customize rings with different attributes like size,shape and carat as per their design requirement using the ring setting feature.
  • We simplified the payment and checkout process with minimal steps required.
  • Customers can book an appointment slot if they wish to sell their products to store by visiting physically.

Facts and Figures

Expanding their business on e-commerce platforms helped them to engage with their clients more easily and also helped them to increase their revenue substantially.


Responsive layouts

We created a mobile responsive website for Diamond ICQ. We made sure that the web pages work smoothly on all mobile devices. In addition to this, the navigation and content categories were created in such a way that it provides a consistent experience to the customers.


Take Away

We digitally transformed the business of Diamond ICQ digitally which helped them to operate their business in two modes i.e. online and offline leading to more reach to their customers with flexibility in their services. The online store service has helped them to reach a wide client base globally and serve them better during Covid-19 situation.

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