CCboutik - online shopping platform

The culture of Haiti reflects an eclectic mix of tribal traditions from Africa, Creole heritage, and French influence, both positively, and with due disdain. However, despite the rich creativity of folk handicrafts, there had been no adequate platform online to bring treasures from Haiti to world, before CCboutik was ready. This case study evaluates the contribution of Magneto web development services in setting up the online shopping platform for Haitian works.

Boutik Image

Problems regarding art promotions

Several issues hold back adequate promotions of Haitian arts and culture.

  • Navigation bar was a bit critical with a lot of categories, long-range products or product with many options. We also observed that there were unwanted service buttons in header bar which making it looking confusing to their customer.
  • Code quality was poor, as per google guidelines, Google doesn’t consider the store which has poor coding structure.
  • Search query wasn’t optimized thus not delivering relevant result to customer product query.
  • One of most influential concept was missing i.e Subscription field through which generation of potential leads could be possible.
  • Checkout process was too long and unconventional, that may lose a lot of customers right as they are ready to buy.

SOLUTION

To come over the challenges client wanted to develop an online portal that can showcase various arts. Magneto eCommerce services have successfully developed online selling portal, CCBoutik for Haitian heritage. The excellent website serves to allay all the problems mentioned above in the most fascinating professionalism.

Benefits

  • The catalog is well-organized with easy to use navigation flow. The product pages are rich in information and renders all essential details of the product and vendor.
  • Transformed checkout experience to be unified with single checkout flow to purchase products.
  • Integrated the platform with automated software for easy updates on product real time availability.
  • Enhanced the checkout process by smoothing all customers data filling with simple drop down option to modify their orders.
  • Added Mailchimp system on the backend infrastructure for handling promotion activities of the web store.
facts of success
  • Facts & Figures

    The success of CCboutik is evident from the fact that within a very short span of time, it has already attracted the attention of 61 artists and designers in Haiti. New inquiries also keep coming regularly. In October 2015, the web store received press coverage from a leading online Haitian magazine.

  • Live Example

    The beautiful ethnic inspired modern jewelry by Bijou Lakay offers some of the most glorious treasures you get from CCboutik. Often made of traditional materials, the pieces carry visible traditional heritage, glorified in voluminous elegance and flowing designs. Bijou is an acclaimed designer of Haiti and CCBoutik is a proud partner of her growing popularity. Her page in the website currently describes the condolences in the after lash of Hurricane Matthew and a desire to keep working hard despite natural disasters.

  • Take Away

    The case study presented here tries to summarize the magnificent support a competent web development platform can offer to a local or national level business. With the highly customized services delivered by Magneto IT, all your web service queries converge to a single answer, the ultimate commitment of 360 degrees quality for the best.