Fashion Industry Case Study - Wadairs Oman's Leading eCommerce Store


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Wadairs is fashion brand from Oman that is dealing in fashion retail. Unique product line and unmatchable quality has helped them to win the trust of their customers across different countries in very short time. Our client is a great fashion designer and running a boutique in Muscat. Our client is having very talented designing team but not getting good exposure because of limited reach across the region. Client was looking for a medium from where they can able to reach their customer which is really interested for crafted fashion attires. During our intervention with client, they explained that lot of people are interested in their product but don’t have the proper channel to reach them. We started our research about the client business niche and target audience taste and presented our idea to them to launch a full fledge ecommerce solution covering all best industry feature.

Problems faced by the client while making the first move

  • Client was very unsure about the ecommerce idea and had a doubt if it can help to sell the products effectively.
  • Based on the discussion with other development companies, client feel that their requirement is not at all understood by those companies and they just give them a quote base on rough understanding.
  • As per the analysis, Magneto realized majority of the customers were millennial, which were using the mobile devices for shopping. Making the website responsive in such a way that it can render properly in customer phone was challenge.


Considering the target audience and product line, Magneto IT Solutions deliver an exceptionally well design intuitive ecommerce website that is been appreciated by the client and help them to reach their revenue goals.


  • Website is available in local and international language so that customer doesn’t find any problem in accessing it.
  • Integrated the rate & review plug-in in store through which customer can give rating and others can trust.
  • Designed the entire purchase process on a single page checkout which can let the customer to buy the product in few clicks.
  • Integrated the payment gateway methods and multiple currencies so that customer can find ease in doing the payment of the product.

Facts and Figures

In very shorter period, client had built strong brand recognition; client has witness high customer revisits and conversion ratio.

Take Away

This case study depicts the understanding support provided by the Magneto IT Solution in building the brand value by delivering intuitive ecommerce solution.

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Recognition from the top leading analytics agencies

Magneto IT Solutions has been repeatedly recognized by the leading analytics agencies. This is due to our endeavour in finding the perfect alignment between design, customer experience and technology.

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