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Enorgen
Health and Supplement eCommerce Store
Introduction
Enorgen, an India based genuine protein supplements to beauty and vitamins store that delivers products with the best and affordable prices. Traditionally, the client has focused on selling offline products but intends to diversify its range to target a fresh new Ecommerce website. The brand’s high quality and affordable products were an immediate hit with locals but client wanted to expand it nationwide to continue their growth. An integral part that needed to be optimized was its design and Magneto have improved the customer`s experience and make the UI/UX more streamlined than ever before. Client`s core values were an important part of establishing their brand and Magneto included number of elements that would rely heavily on excellent website. Client`s aspirations of growing their business motivated Magneto to develop a new Ecommerce store which drives huge traffic and revenue spikes which helps to thrill them with a new experience. After extensive research and planning Magneto concluded that Magento will be the most suitable platform to enable client to continue their growth and meet their objectives.
Business and technical challenges we faced during the analysis.
- Before integrating their ERP, client was unable to cope-up with all the complex processes of running a business and managing it.
- The client was also planning to sell their product on different marketplaces. Developing the platform integration ready to automate the data processing was one the challenge.
- To manage the overall business, the client was willing to go for centralizing storage. Building the connector to integrate ERP with Magento store was increasing the process complication.
- Designing and developing the store in such a way client’s inhouse team with naive knowledge can tackle and manage the system so that they don’t need to hire a technical resource to manage it.
- The client’s competitors were having very strong design and page landing strategy, competing against them with pure UX was not that helpful.
- One of the major concern was that the client was having a separate module for all their business process which sometimes directly affect the ROI.
- They wanted to showcase their premium product family by communicating their brand stories while ensuring the customer experience that leads to conversions.
- Client needed intuitive navigation process, a smooth user experience with a way to showcase over numerous images without slowing down the site.
Solution
Enorgen, who provides beauty and supplements products whose reputation has now increased to a greater extent. Based on our deep research we have prepared the sale strategy which has helped them to increase the revenue. Client was looking for a versatile website that could showcase their products with a user friendly environment.
Benefits
- Client was continually aiming to improve the overall platform with constant upgrades, security updates, and ensure that the store works smoothly without any downtime over the system.
- Magneto has accustomed the higher interest on the UI/UX design and utilized their utmost caliber in the marketplace.
- Magneto has improvised their sale strategy which hit the revenue to the milestones for their eCommerce store.
- Magneto ensured usable front-end interfaces with brilliant navigational ease.
- Moving over from offline to online while maintaining the same level of trust was the key advantage of the online store.
- With Magento eCommerce, Enorgen was able to integrate their all separate modules for managing business processes into one eCommerce Solution, they observed a certain increase in conversion ratio and better ROI.
Facts and Figures
The actual potential of e-commerce business is worth considering when setting up an online shop, Enorgen who is now climbing the steps of success by uploading its products on Flipkart and Amazon which is the great achievement in a short period of time. Interestingly, they are now reputable in various locations and are highly praised by the people across India.
Take Away
This case study regulates how Magneto IT Solutions has given its UI/UX a huge importance which is designed under the profound research and has reached the milestones with the great extent. Magneto is not just the online professionals rather they analyze, organize and innovate client`s digital journey.
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