Health N Support
Health & Medical eCommerce Store

case study page

Introduction

Health N Support is a New York based B2C Ecommerce store that are well known for selling medical and health equipments. The website offers everything from small arch cushions to large wheelchairs with bulk ordering, with quick shipping facility across various cities in united states. Earlier brand had an impressive reputation for their website but client was not happy with existing website due to various problem they were facing in the backend. Their previous business has experienced huge loss in sales and revenue generation touch with unpredictable development costs and irregular updations. They were looking for the development partner which not only take care of website development but also help them with different revenue strategy to increase the revenue. The overarching objective is to create the right technical conditions for digital transformation. Magneto focused on Omni-channel approach in order to make customer purchases as fast and efficient as possible. This is where analog shopping merges with digital components. Magneto was involved to consult new development strategies to ensure everything works well without affecting the online presence of the website.

Challenges faced by client with their previous website

  • Security issues, high development costs and lack of functionality led the client to try the true e-commerce recommendation for unique customization needs at a price point that makes a business grow.
  • Client previous website had various issues related to module and plugin fails, unoptimized code, responsiveness, errors, and broken links.
  • Technical errors and broken links led to a faulty payment and check-out experience for the end-user which resulted in a certain drop in the conversion ratio.
  • The client wanted to integrate their ERP with the store. The connectors for the ERP that client using was highly expensive. Building the connector was a very complex job.
  • The Previous store did not optimize for mobile and iPads, customers were finding difficulty in accessing the website.

Solution

Magneto created a new simple and sophisticated website that allows users with new experiences and great comfort zones for them. The look of the existing website was rejuvenate to fit better and reinforce company`s branding and we help to migrate them with the new adaption of Magento.


Benefits

  • Easy and fast yet secure one-step checkout process allowing customers to place the order with minimum details required.
  • A clean product-centric design that uniquely expresses the proficiency of products which remarkably performs well across various devices.
  • Magneto helped them to integrate with a new eCommerce store to ensure the entire process ran smoothly in the B2C channel too.
  • Features such as product catalog, product customization, product categorization, order tracking, seamless navigation, and easy checkout experience are all the major inclusions in the website.
  • With easy and seamless integration of their ERP System with Magento eCommerce Suit, Health N Support was able to conquer the market competition.
  • Post revamping the website, it has enhanced customer experience with utmost growth in business revenues and reputation.

Facts and Figures

The brands of Health N Support have represented the finest medical and health equipments products in United States. They have set the new standards with its products known for its exceptional designs and high level of performance. They have always assured customers to offer optimal service to its large number of customers in short amount of time in some parts of the country.


Take Away

This case study describes about how Magneto IT conducted the primary and secondary research to understand the strategy of the client and have redesigned the multifaceted interface that lets the store to take a center stage. This allowed the platform to build a relationship with its numerous customers which seems unique and interesting.

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